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Ricoh billboard brings less glitter, more green to Times Square

November 20th, 2008

By John DeFore

Artist\'s rendering

East of Las Vegas, Times Square is surely the king of flashy, attention-grabbing and power-hungry signage. Soon, though, one of the intersection’s most novel advertisements will be one that doesn’t draw a single watt from the grid.

Construction is set to begin this month on a massive billboard for copying giant Ricoh, to be mounted at the corner of 7th Avenue and 42nd Street, that will run solely on wind and solar power generated at the site.

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