September 2nd, 2009 · No Comments

From Green Right Now Reports

SunChips, PepsiCo’s Frito-Lay division’s brand of multigrain snacks, announced it will work with Kroger to raise up to $1 million to help revitalize Galveston, Texas, which was devastated by Hurricane Ike in 2008.

SunChips said that through Sept. 19, when consumers buy two bags of SunChips snacks at any of the more than 2,400 Kroger stores across the US, $1 will be donated until the project reaches $1 million. the funds will be used to create an environmentally friendly park on the famous Galveston Seawall.

The Galveston Seawall is a 10-mile national historic engineering landmark that protects the island from the ravages of the sea. Rebuilding and enhancing the Seawall is a key element in the city’s recovery as it serves as a major driver for tourism.

“The SunChips brand team and Kroger know the revitalization of the Seawall is crucial to Galveston’slong-term recovery, and the city has identified a number of projects to help the effort,” Gannon Jones, vice president of portfolio marketing at Frito-Lay North America, said in a statement. “We can be a catalyst for the revitalization, help start some of these worthwhile projects, and impact the community and the environment in a positive way.”