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Tagged : clorox

Clorox is leading the green cleaning charge

June 11th, 2009

By Barbara Kessler
Green Right Now

It might not have been possible a few years ago, but a new paradigm is emerging in the cleaning aisles of our groceries and markets.

Once the top products were those that promised glistening surfaces cleaned with the strongest disinfectants and most potent, marketable-sounding concoctions of “brighteners” and “germ zappers” — devil and the environment be damned.

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Clorox pulls back the curtain on ingredients

March 3rd, 2009

By John DeFore
Green Right Now

Ever wondered what’s in that stuff you use to scrub the sink — the stuff that gets rinsed out into the water supply every time you do your chores?

A lot of people do, evidently — even those who don’t know a polyacrylate from a hypochlorite — and the folks at Clorox appear to be listening. They’ve announced an initiative to make that information (most of it, anyway) available over the course of this year, beginning with the products they promote as Earth-friendly under the Green Works trademark.

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Good and not-so-good news on Brita water filters

January 15th, 2009

By John DeFore

Last October we reported on a push to convince the makers of household water filters, particularly the Clorox-owned Brita, to set up programs to recycle their products, which aren’t accepted by any kind of municipal recycling programs.

The following month, Brita announced just such a plan, which finally goes into effect this month: In conjunction with Preserve’s Gimme 5 program, which focuses on recycling #5 plastics, Brita filters can now either be mailed back for recycling or (for those lucky enough to live near a location) dropped off at one of these participating Whole Foods stores.

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Push to make water filters recyclable

October 10th, 2008

By John DeFore

Everyone knows by now that habitually buying bottled water introduces a staggering amount of wasted plastic into the world. Even if you conscientiously recycle every bottle, that recycling process uses energy and would be unnecessary if you used a non-disposable drinking vessel instead.

For those who have ditched the bottled water habit but don’t trust what comes from their tap, water filters are an appealing solution. Filter-makers have seized upon environmental concerns, and Brita even teamed with Nalgene for an ad campaign disguised as a green awareness effort that asks readers to “take the pledge” to buy filters and reusable bottles.

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