February 4th, 2011
World Wildlife Fund (WWF) and sustainable energy consultancy Ecofys released a report Thursday that should gladden green hearts across the globe. It shows that the world could be fueled by clean renewable power by 2050. It’s possible, according to the analysis by The Netherlands-based Ecofys, and while this goal confronts huge technological challenges, it also presents economic opportunities.
One striking thing about the Ecofys analysis, which was two years in the making, is that it puts the lie to the claim of fossil fuel companies that the world must, by necessity, depend upon oil and coal for the rest of this century because energy demand is growing. Even as fossil fuels are depleted they will still be much in demand to round out our ever-growing power needs, this argument goes.




Barbara Kessler
Andrew Winston
Danielle Nierenberg
Anthony Swift