November 2nd, 2009 · No Comments
From Green Right Now Reports
Kimberly-Clark Corp. and upcycling firm TerraCycle today announced they will partner on a program to enhance the sustainability performance of some of K-C’s product packaging. The new program also will create fundraising programs that benefit schools and communities nationwide.
The new program allows participants to earn funds for their selected charity of choice for every used piece of plastic packaging associated with Scott or Huggies brands that they collect. The collected plastic packaging will be upcycled into affordable, high-quality products available next year at major retailers nationwide, the companies said.
“Kimberly-Clark is already making significant strides in reducing packaging waste from its products, but this program with TerraCycle will help us do even more,” Matt Kolton, brand manager of Scott Naturals, said in a statement. “No longer will all the plastic packaging from both our Scott brand bath tissue, towels, napkins and moist wipes, and Huggies brand diapers be considered waste. Rather, it can be used as a resource in a new generation of products.
Schools, business, houses of worship and even individuals can set up a “Brigade” to collect packaging. For each piece of packaging a Brigade participant collects, two cents is paid to a school or non-profit group of their choice.
Each of these Brigade programs is diverting product packaging waste from landfills, giving much needed funding to local communities and helping to raise consumer awareness about reusing and reducing.
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