September 20th, 2010

(Photo: Whole Foods Market)

Whole Foods Market has launched the first in-store color-coded sustainability-rating program for wild-caught seafood and announced it will phase out all red-rated species by Earth Day 2013. The partnership with Blue Ocean Institute and Monterey Bay Aquarium makes Whole Foods Market the first national grocer to provide a comprehensive sustainability rating system for wild-caught seafood.

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