October 10th, 2008
By John DeFore
Everyone knows by now that habitually buying bottled water introduces a staggering amount of wasted plastic into the world. Even if you conscientiously recycle every bottle, that recycling process uses energy and would be unnecessary if you used a non-disposable drinking vessel instead.
For those who have ditched the bottled water habit but don’t trust what comes from their tap, water filters are an appealing solution. Filter-makers have seized upon environmental concerns, and Brita even teamed with Nalgene for an ad campaign disguised as a green awareness effort that asks readers to “take the pledge” to buy filters and reusable bottles.