August 3rd, 2009
By Clint Williams
Green Right Now
Gee-whiz technology always starts out expensive. Graying boomers can remember paying $400 for a VCR. That first DVD player probably set you back $600. Now you can buy one at a grocery store for less than $40.
The 2010 Honda Insight is no $40 DVD player, but it proves the point: costly technology eventually becomes affordable. The starting sticker price of the Insight LX, the most basic of the three trim levels available, is $19,800. The MSRP for the top-of-the-line Insight EX with navigation system is $23,100 plus $670 destination and handling fees.