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Gucci Group commits to protecting Indonesia’s rainforests

November 4th, 2009


Gucci Group said it plans to implement an industry-leading paper policy.

From Green Right Now Reports

Luxury brand Gucci Group said today it is joining forces with Rainforest Action Network and will eliminate all paper made from Indonesian rainforests and plantations and by controversial suppliers such as Asia Pulp and Paper. The company said this is a first step in its plan to implement an industry-leading paper policy.

Rainforest Action Network officials said they are pleased to sign up the famous luxury house in its ongoing effort to protect Indonesian and other endangered forests. Since the beginning of Fall 2009, RAN has been urging the fashion world to more closely examine their paper supply chains and to sever any connection with paper suppliers like Asia Pulp and Paper who are actively destroying Indonesia’s rainforests.

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