Tagged : no-dirty-gold-campaign

The luxe life, through green lenses, at NYC show

September 25th, 2009

By John DeFore
Green Right Now

Tesla Roadster

Tesla Roadster

Environmentally-sensitive lifestyles and luxury goods would not, to many of us, seem to go together very well. People who own billion-dollar yachts, for instance, aren’t exactly worrying about their carbon footprint.

But plenty of purveyors of high-end goods hope to fight that assumption. Gathering a few steps from Central Park at Manhattan’s Rouge Tomate restaurant Tuesday, a few dozen companies argued that you can have your lush life and save the planet, too.

Fashion models and a celebrity or two mingled with backpack-toting journalists at the event, but (no offense to the models) the sexiest guest never came in the front door: A Tesla Roadster was parked out front, inviting slack-jawed lust from passersby, right in front of a more modest would-be world-changer, the single-seat NmG from Myers Motors.

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