March 9th, 2010
By Barbara Kessler
Green Right Now
When Ric Richards recently acquired an aging McDonalds in Cary, N.C., he knew the place needed an overhaul. The 25-year-old store was fraying at the edges.
Richards decided to give these particular golden arches a green touch.
Once he’d decided that the building needed replacing, the decision to go eco-friendly was not difficult. Richards knew it made sense from a business standpoint – it would cut energy costs dramatically – and he figured it would resonate with the educated customers living in the Research Triangle region, especially those interested in lower-carbon living.