September 28th, 2009
By Ashley Phillips
Green Right Now
This month, Starbucks locations in the United Kingdom and Ireland began serving “100% Starbucks Shared Planet and Fairtrade Certified Espresso” to the local clientele –an average of two million people per week. So figure that’s a lot of cappuccino contributing to better wages and working conditions for small-scale farmers.
Starbucks, already the largest producer of fair trade coffee in the world, is making an even bigger promise: In partnership with Fairtrade Labeling Organizations International (FLO), the company intends for every espresso-based drink to be Starbucks Fairtrade-certified within the next six month at all Starbucks locations in Europe.
Starbucks Fairtrade Certified Espresso is grown mostly in Latin America, specifically Guatemala, Costa Rica and Peru. Their farming communities will immediately benefit financially from the transition, according to Starbucks, which estimates the switch will contribute over $4 million annually to these smaller farmers.