From Green Right Now Reports
As governments wrestle with the rules of the game for a greener future, businesses are putting their own playbooks on the table.
Alcoa, a longtime champion of environmental action, helped lead a team of 29 global companies, representing 14 industries, in developing a coordinated plan for how the world’s burgeoning population could live peaceably, comfortably and sustainably on the planet.
The plan, released today and called Vision 2050 lays out what human inhabitants – 9 billion human inhabitants – will need to do to live within their means on Mother Earth.
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JC Penney dumps big book, saving money and forests
[caption id="attachment_6811" align="alignright" width="153" caption="The 2009 Big Book - Collector's item?"]
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Green Right Now Reports
If anything makes as big a thud on your doorstep as the Yellow Pages books, it has been the JC Penney semi-annual “Big Book.”
But the retailer has decided that that thud has outlived its impressiveness and is taking a heavy toll on marketing costs and forests, announcing today that it will no long print the giant catalog. Instead, JC Penney will dedicate its resources to specialty catalogs and online services.
Explained the press release: “The discontinuation of “big book” catalogs aligns with JC Penney’s ongoing commitment to promote the sustainability of forests and other natural resources, and builds upon its legacy of operating in an ethical and socially responsible manner.”
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Tags: · Big Book, Catalogs, corporate consumption, forest conservation, J.C. Penney, marketing, Paper reduction, saving paper, sustainable practices
