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Tagged : kimberly-clark

The big heresy: Asking customers to use less of your product

February 15th, 2011

I recently attended an Executive Sustainability Summit hosted by Xerox, Waste Management (WM), and Arizona State University. The short conference brought together public and private sector managers working on environmental and social issues. Xerox asked me to attend and give my thoughts on what I heard and saw*.

What really struck me is that both Xerox and Waste Management are doing something mostly unheard of: they’re working with customers to help them use less of their traditional product or service. The plenary panel during the Summit included execs from both companies proudly talking about these fast-growing, service-oriented parts of their businesses. And what’s really important is that these are not just niche product lines, but fundamental shifts in what these companies do.

In some sense, this shift is not optional, as both companies are in the throes of fundamental transformations of their industries. Xerox has been navigating the shift to digital documents for years, and WM is facing an existential threat. As CEO Dave Steiner put it, “When your company is called Waste Management, and your customers all talk about ‘zero waste,’ you better change your business model.”

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Kimberly-Clark will use sustainable paper; in accord with Greenpeace

August 5th, 2009

strong> By Barbara Kessler
Green Right Now

Kimberly-Clark, the world’s largest personal paper products company, announced new policies today in which the paper maker will greatly increase the use of recycled and sustainably grown wood fibers in its products, which include the Kleenex, Scott and Cottonelle brands.

The move will help save forests around the globe and make the Dallas-based company a leader in producing sustainable paper products, said Greenpeace media officer Daniel Kessler. “We worked with Kimberly-Clark on this policy and it’s a landmark for forest protection; 100 percent of Kimberly-Clark’s fiber will come from sustainable sources.”

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EPA updates list of top 20 on-site green energy users

July 28th, 2009

From Green Right Now Reports

Kimberly-Clark, the Dallas-based health and hygiene company, is the largest on-site user of alternative, green power, according to the latest statistics from the Environmental Protection Agency.

The EPA’s Green Power Partnership is a voluntary program that supports the organizational procurement of green power by offering expert advice, technical support, tools and resources. The EPA program works with a wide variety of leading organizations — from Fortune 500 companies to local, state and federal governments, and a growing number of colleges and universities.

The EPA credits these green power purchases for helping to reduce the environmental impacts of electricity use and support the development of new renewable generation capacity nationwide. The combined on-site green power consumption of these organizations amounts to more than 736 million kilowatt-hours of green power annually, which is the equivalent amount of electricity needed to power more than 61,000 average American homes each year.

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Greenpeace issues new guide for choosing recycled personal paper products

February 24th, 2009

By Barbara Kessler
Green Right Now

Greenpeace, guardian of oceans and forests, has reissued its Recycled Tissue and Toilet Paper Guide to help people make the switch to recycled paper.

The new pocket guide endorses brands such as Green Forest, Earth Friendly, Natural Value and Seventh Generation, which are made of recycled paper. It recommends that shoppers avoid products such as Kleenex, Cottonelle, Charmin, Angel Soft, Bounty, Brawny and the Target and Wal-Mart house brands because they are not made from recycled wood products.

Using recycled personal paper products can make an impressive impact in curbing global warming, according to Greenpeace, among others — far greater than one might suspect from contemplating the lowly roll of toilet paper.

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Green agitators agitate

November 11th, 2008

By Barbara Kessler
Green Right Now

Don’t know if it’s the financial crisis, the change of seasons or just the usual grumpiness over the incessant despoiling of the mothership, but the green agitators seem especially edgy lately.

Reuters reported Monday that Greenpeace had blockaded palm oil ships leaving an Indonesian port bound for China and Europe. Their point: harvesting palm oil in that region is destroying rainforests and wildlife and contributing to greenhouse gases (remember those warm climate forests are especially valuable carbon sinks).

The activists were reportedly bobbing in rubber boats out in front of the palm oil ships and one Greenpeacer was seen jumping aboard the anchor of a ship, where he or she presumably clung for dear life.

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