By Barbara Kessler
Green Right Now
Greenpeace, guardian of oceans and forests, has reissued its Recycled Tissue and Toilet Paper Guide to help people make the switch to recycled paper.
The new pocket guide endorses brands such as Green Forest, Earth Friendly, Natural Value and Seventh Generation, which are made of recycled paper. It recommends that shoppers avoid products such as Kleenex, Cottonelle, Charmin, Angel Soft, Bounty, Brawny and the Target and Wal-Mart house brands because they are not made from recycled wood products.
Using recycled personal paper products can make an impressive impact in curbing global warming, according to Greenpeace, among others — far greater than one might suspect from contemplating the lowly roll of toilet paper.
[Read more →]
Greenpeace Faults Kimberly-Clark for "Iron*E" For Using WALL*E
By John DeFore
For a movie that explicitly addresses the perils of overconsumption, Pixar’s WALL*E is being used to promote an awful lot of consumer products.
One tie-in in particular is rankling Greenpeace. It seems that the lovable robot’s image has popped up on boxes of Kleenex, a product the activist group has criticized with a “Kleercut” campaign that asserts, “it takes 90 years to grow a box of Kleenex” because the product’s manufacturer Kimberly-Clark “all but refuses to use recycled paper in its products.” (Among other things, they’re trying to get parents and teachers to reject the company’s tissues in classrooms.)
[Read more →]
Tags: · forests, Greenpeace, Kimberley-Clark, Kleenex, Pixar, Wall*E
The move will help save forests around the globe and make the Dallas-based company a leader in producing sustainable paper products, said Greenpeace media officer Daniel Kessler. “We worked with Kimberly-Clark on this policy and it’s a landmark for forest protection; 100 percent of Kimberly-Clark’s fiber will come from sustainable sources.”