January 18th, 2010
By Ashley Phillips
Green Right Now
In 2007, the National Wildlife Federation (NWF) launched Green Hour, a campaign that encourages children to have 60 minutes of unstructured play outside. The campaign has since branched out into NWF’s “Be Out There” movement. “Be Out There” officially kicked off last October in association with the movie Where the Wild Things Are. Sponsored by Wild Birds Unlimited and the National Fish & Wildlife Foundation, “Be Out There” seeks to inspire and connect children with the great outdoors.
“National Wildlife Federation’s Be Out There campaign engages families, schools, communities and policy makers to give back to American children what they don’t even know they’ve lost: their connection to the natural world,” said Rebecca Garland, executive director of NWF’s Connecting People with Nature.