December 7th, 2009

By Barbara Kessler

While environmental activists raise banners and bullhorns demanding action on climate change, the movement to quell climate change has quieter advocates in all corners of society.

Some of these advocates have big names Americans will surely recognize: Addidas, Coca-Cola Company, L’Oreal, Procter & Gamble, Johnson and Johnson, Chevron Ltd., Alcoa Alumnio, Ericsson, Nike Inc., General Electric, Levi Strauss, KPMG International, Gap Inc., Fairmont Hotels and Resorts, Four Seasons Hotels and Resorts, Starbucks and Yahoo! Inc..

These are not companies that one normally associates with strong environmentalism, and some have carbon footprints that scare the bejesus out of environmental groups. (Though a closer look would reveal that many also have significant green initiatives underway. Fairmont has built green hotels. General Electric is invested in green energy.)

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