July 14th, 2007

Some of the biggest names in skincare are jumping into the organic market, which until recently was a niche product for specialty stores. Estée Lauder, for instance, has nine products in its new Origins Organics line. The Origins products use safflower and olive oils for moisturizing and rapeseed oil for anti-oxidant protection. A hair conditioner sounds sweet with lavender and peppermint oils. The line also features a lip tint of beeswax and sunflower oil (free of synthetic and chemical ingredients but not for strict vegans worried about interfering with bees, ah the complexities of going green).

L'Occitane en Provence and fashion designer Stella McCartney are also expanding into organics.

Read the story: The Wall Street Journal