November 26th, 2007
Dickson confirms that K-C believes Kleenex is the leader in its category because “the way it feels.” The difficulty, as he sees it, is that Kimberly-Clark must find the right “technology” to make recycled products that satisfy American consumers.
The NRDC and Greenpeace don’t dispute that consumers want cushy personal paper products, but they say the giant paper companies have the wherewithal to shape a new, enlightened market for recycled goods that are sufficiently soft, if not as soft as before.
Softness Is As Softness Does
“Our contention has been with K-C and some of the other folks is that if consumers are asked, “What do you want?” and they’re handed soft tissue products, they find they want softness…But if they’re told that this is killing forests, they’d choose otherwise,” Ms. Hoover said.
The NRDC and Greenpeace would like to see the American personal paper products industries throw their considerable heft into developing eco-friendly products as other companies, such as Cascades in Canada, have already successfully done.
“I always personally attest that I have been using recycled paper products for about 15 years now and have suffered no injury to any body parts,” Ms. Hoover says.
Cascades products are mainly available in Canada, but there are several brands available in the United States offering recycled paper products, including Seventh Generation, Earth First and Whole Foods’ house brand 365.
<--Previous : : Next Page-->
