October 26th, 2008
From the Environmental Protection Agency
The 2008 Green Power Leadership Awards were presented in conjunction with the National Renewable Energy Marketing Conference, held October 26-29 in Denver, Colorado.
Partner of the Year
Intel Corporation, a world leader in silicon innovation, develops technologies, products and initiatives to advance how people work and live. Currently, Intel powers over 46 percent of its U.S. facilities through the purchase of more than 1.3 billion kilowatt-hours a year of renewable energy certificates (RECs) generated from wind, solar, geothermal and biomass sources. Intel’s purchase ranks among the largest in the Green Power Partnership, placing it on EPA’s National Top 50 and Fortune 500 purchaser lists.
Intel’s purchase is just one part of a multi-faceted approach to protect the environment, and one the company hopes will spur added development and demand for renewable energy. In addition, Intel Corporation’s venture capital arm, Intel Capital, invests selectively in various Cleantech-related domains, including solar photovoltaics, with the objective to hasten innovation in start-ups and use of renewables worldwide. Besides promoting greater energy efficiency in its products and facilities, over the last six years Intel has invested over $21 million towards more than 250 energy conservation projects that saved over 500 million kilowatt-hours.
To increase awareness of this landmark purchase, the company launched a comprehensive communications plan around the announcement which included press outreach in both traditional and social media publications, as well as print and online advertising. Intel launched a new environmentally-focused website that featured the announcement and included partners such as EPA, Green-e and the company’s green power provider. Intel takes part in speaking engagements, workshops and seminars to help ensure that the actions of support continue to affect the market. Lastly, Intel ran a high-visibility employee awareness campaign of the announcement in its U.S. facilities. The company continues to evaluate added opportunities in the alternative and renewable energy arena.
