June 3rd, 2009
By Laura Elizabeth May
Green Right Now
BestinBeauty.com is an information site and store all rolled into one. Co-founder Tara Lee founded the site after spending twelve years in the entertainment business, where she was shocked by the levels of toxic chemicals in make-up and beauty products.
The company recently launched a campaign Labels for Life, in order to raise awareness about toxic chemicals in makeup. The campaign’s slogan is a phrase designed to help you read labels when shopping for make-up. “Pretty products for healthy people minus
many lousy chemical substances.” Each word in the slogan corresponds with a chemical that can be left out of make-up. For example, minus turns into mercury (mercurous chloride) which is still used in some mascaras. Lousy stands for lead which can be found in some lipsticks.
The list of chemicals can be found in a range of products, not just make-up. The chemicals on the list can be found in shampoos and conditioners, nail polish and deodorant. The ultimate goal of the website is to encourage consumers to read the product label, just as they would if they were eating a product. Checking out the nutritional facts can scare many people away from sugary sodas, and reading the product information just might scare people into using natural beauty products. Check out the list of chemicals and read how they affect the body.
The site also is calling on action from the FDA. The Food and Drug Administration sets the standards for regulations in the United States for the manufacture of food and drugs, which includes cosmetics. The website is currently calling for more strict guidelines in the chemicals and materials that can be use in beauty products.
Many of the chemicals used in beauty products have already been banned from other products. Lead has been banned from use in paint in children’s toys, but is currently still used for coloring in lipstick in some products.
The shopping section of the site offers chemical-free alternatives to make-up, shampoos, fragrance and skin care products.
Copyright © 2009 Green Right Now | Distributed by Noofangle Media
