June 4th, 2009

From Green Right Now Reports:

A new survey by BBMG has found that 77 percent of consumers say they can make a “positive difference” by buying products from socially and environmentally responsible companies.

And nearly as many respondents (72 percent) say they have “avoided purchasing products from companies I disagree with.”

The results, according to BBMG, show that companies face significant risks and rewards based on their corporate behavior.

Company behavior drives person-to-person recommendations as well, with 55 percent of the consumers polled saying they often “encourage others to buy from companies that are socially and environmentally responsible.”

In addition, 28 percent of those surveyed said they often post reviews and recommendations of products on blogs, message boards and social networking sites.

“Consumers are craving brands that deliver both value and values,” said Raphael, Bemporad, BBMG co-founder, in a statement. “More than ever, consumers are rewarding companies that deliver holistic brand benefits and punishing those that don’t.”

The survey, the 2009 BBMG Conscious Consumer Report: Redefining Value in a New Economy, conducted in conjunction with research partners Global Strategy Group and Bagatto, surveyed 2,000 adults in late 2008.

BBMG is a branding and marketing agency with offices in New York City and San Francisco.