November 5th, 2009

Green Right Now Reports

How many more causes can we shop or tweet for? At least one more, hopes Haagen-Dazs, makers of those indulgences so inadequately called ice cream.

Haagen-Dazs has been running a campaign to raise awareness about the decline of honey bees due to Colony Collapse Disorder. It’s close to the ice cream maker’s heart, and also should we say vat? , because the bees help pollinate almonds and, obviously, supply honey, both vital ingredients for HD flavors.

Haagen Dazs announced it is extending the campaign through December and has invited the public to participate in a week of  tweeting for the cause via TwitCause, the largest social cause portal on Twitter. During the designated week, Nov. 5-11, Haagen-Dazs will donate $1, up to $500 a day, for everyone who tweets their support. The money will be sent to the University of California-Davis for a new Bee Sanctuary/Education Center and for research on how to help save the bees.

Honey bees in North America have been declining due to CCD for several years. The mysterious phenomenon claims entire colonies after the bees become disoriented and the adults fail to return to the hive.