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How many more causes can we shop or tweet for? At least one more, hopes Haagen-Daz, makers of those indulgences so inadequately called ice cream.
Haagen-Daz has been running a campaign to raise awareness about the decline of honey bees due to Colony Collapse Disorder. It’s close to the ice cream maker’s heart, and also should we say vat? , because the bees help pollinate almonds and, obviously, supply honey, both vital ingredients for HD flavors.
Help the Honey Bees, a web-based campaign by Haagen Daz is trying to build buzz for the beneficial insects, which are beset by a mysterious ailment that causes whole colonies to collapse.
The effort includes backing some cute You Tube videos (dancing humans dressed as bees definitely help personify this issue), and a series of “challenges” on the Experience Project in which people can plant a flower or pledge to eat natural foods to help honey bees. There’s also a bee trivia quiz.
A compound from honeybees known as propolis, the substance bees use to seal their hives, may protect against heat stress in athletes, according to an article released in the Journal of Food Science, published by the Institute of Food Technologists.
Honeybee propolis, or bee glue, has been widely used as a folk medicine. An active ingredient in propolis known as caffeic acid phenethyl ester (or CAPE) has a broad spectrum of biological activities including antioxidant, anti-inflammatory and antiviral. Hyperthermia, or heat stress, is considered to be the main factor underlying the early fatigue and dehydration seen during prolonged exercise in the heat.
The discovery is another reminder of the potential ramifications of the loss in recent years of millions of bees around the world to Colony Collapse Disorder (CCD). Scientists believe that CCD is a result of multiple stresses on the bees, such as loss of habitat, drought and possibly chronic exposure to pesticides, that weaken the bees immune systems, subjecting them to untimely deaths from viruses and other infections.
If you’ve been wondering about all the buzz over honeybees, here is some food for thought – or rather some thought about food: Bees play a role in one out of every three bites of food Americans eat.
Pollinators, mainly bees, but also butterflies, songbirds and even bats, perform such a critical function in the food chain that their absence threatens everything from the viability of vast fields of commercial corn and other crops to the tomatoes in your garden. Without the bees and other pollinators, plants can fail to produce the fruits and seeds we eat.
Which is why a San Francisco-based group called the Pollinator Partnership has dedicated itself to the survival of pollinators — from hummingbirds to small mammals to the fragile and busiest pollinators of them all, the bees. Partnership members, along with beekeepers and researchers testified before Congress last week to lobby lawmakers for more funding to research the decline of many pollinators, particularly the loss of millions of bees around the world to Colony Collapse Disorder (CCD).
Honeybee propolis, or bee glue, has been widely used as a folk medicine. An active ingredient in propolis known as caffeic acid phenethyl ester (or CAPE) has a broad spectrum of biological activities including antioxidant, anti-inflammatory and antiviral. Hyperthermia, or heat stress, is considered to be the main factor underlying the early fatigue and dehydration seen during prolonged exercise in the heat.