Adam Archer thinks the world would be a much better place if people would only spend more time playing games on their computers and mobile phones. And he may just be right.

Archer, the founder and CEO of GamesThatGive, has a simple but compelling proposition: You sign on to play casual games on the site, designate a charity you want to support, and then sit back and have 70 percent of the revenue from advertising on those games go to your charity.

He calls the concept “guiltless gaming” and says it can get a child in Africa vaccinated against Polio, teach a low-income child to read, or help feed a family of four. Simply by playing online games, you end up making a difference in the world.

The GamesThatGive site is only a couple of months old, but has attracted 4,000 registered users and so far has raised almost $2,500 for charities. Leading brands such as Dominos Pizza, Pepsi, and Mastercard have signed on as charter advertisers.

Among the charities you can chose to support are Feeding America, the United Way, the US Fund for UNICEF, DoSomething, and about a dozen others. Archer said they are limiting the number of charities they will support in the early stages so they can raise a meaningful amount of aid for each, and not dilute their impact.

Archer first saw the need for something like this after graduating from college and spending two years backpacking around the world. He saw people who were barely subsisting and who lived in deplorable conditions.

“I came back to the States and this culture shock ensued. I started to notice all the opportunity and privilege here,” Archer said. “After backpacking through Africa for eight months, I actually flew back from Johannesburg into Las Vegas . It was like going through a time machine and literally people were throwing away money. I was like: There ought to be a way get people to give some of that money to the people I saw (who were less fortunate).”

After working a few years at Microsoft and Apple, Archer began thinking about connecting technology to the greater human needs he had witnessed.

“I started going around and asking people why they didn’t do more to help people who were less fortunate and I kept getting the same answer. Everybody said, ‘Well, I actually wish I was doing more.’ If you pressed them they would say, ‘I don’t have time’ or ‘I don’t have the money’ or ‘I don’t know how to help.’ So I started thinking about the ways we could use new technologies coming with mobile devices and the Internet and thinking about existing behavior.”

About a year and a half ago, he finally arrived at the solution: Let people play games and have fun and marry that with advertising that supports leading charities.

“It’s pretty simple,” he said. “The better you do at these games, the longer you play, the more you donate. There’s 145 million casual gamers in the US alone and they play on average over 5 hours a week, so that’s more (time) than magazines or newspapers, that’s more than they’re watching online video, that’s even more than they’re spending on social networking sites.

“But you’ve got to make it fun, you’ve got to make it easy, you’ve got to use technology and you’ve got to get people to tell their friends – and that’s games.”

Copyright © 2009 Green Right Now | Distributed by Noofangle Media

Dumpster diving as the perfect solution to a sustainable lifestyle?

It could be, according to a report from The Daily Show. Seems forest-living, oil-spurning electrical engineer Tod Kershaw has perfected the art. “My favorite dumpster is Trader Joe’s. It’s just so wonderful; it’s the nirvana of dumpsters. There’s great food, a lot of it is organic and very rarely do you find maggots in there.”

If you say so, Tod.

But kidding aside – and Kershaw isn’t – the fact he can feed his family on discarded grocery items is telling. Telling us that food waste in America is out of control.

Food scraps or leftovers, according to the EPA, comprise the single-largest component of waste by weight in the United States. Food tossed from restaurants during preparation and in uneaten portions, and from households, institutions and industrial sources.

Figures vary and are often dated, but all point to the problem’s massive scale:

• 96 billion pounds of food – or 27% of the 356 billion pounds of edible food available – is wasted each year in the U.S. according to the U.S, Department of Agriculture. On his Wasted Food blog, Jonathan Bloom places that figure at more than 150 billion pounds.

• The amount of food required to eliminate hunger in the U.S. is only 5 billion pounds annually, says charity Feeding America. If just 5 percent of food scraps were recovered, states the USDA, it would equal a day’s worth of food for 4 million people; recovery of 25 percent would feed 20 million.

• According to the U.N. World Food Programme, the total U.S. food surplus could satisfy “every empty stomach in Africa”.

• It costs the nation around $1 billion annually to dispose of all its food waste. (EPA)

This excessive waste not only eats at our pocketbooks to the tune of $130 billion plus a year, but at our ethical core: Some 49 million people could benefit from these discarded resources. The question then becomes, “How do we change?”

From the Farm . . . to the Market . . . to the Table . . . to the Dump

Analyzing where loss begins is critical to figuring out viable solutions. Back on the farm, Mother Nature wreaks havoc through ice storms, washouts and any number of weather-related events, along with pests and insects. Selective harvesting – choosing only blemish-free fruits and vegetables – also accounts for significant waste. A 2004 study by the University of Arizona found 40 to 50 percent of all food ready for harvest never gets eaten.

Then there’s loss in food storage, handling and transporting it an average 1,500 miles. When a food item reaches the grocer’s shelf, it contends with overstocking, improper rotation, damaged packaging, seasonality and a host of other factors. And once a perishable product reaches its “sell by” date, out it goes. The fact is, predicting demand can be tricky.

But the two major sources of food waste are food service establishments and consumers – that’s right, you and me. Household loss may come from shunned leftovers, spoiled fruits and veggies, over buying, spilled milk . . . it all adds up.

Timothy Jones, a PhD in Anthropology who headed the 2004 UA study, updated its findings for today’s higher Consumer Price Index. “I’ll give you some new figures readjusted to the government’s own CPI,” he said. “On the farm, the losses are about $38 billion annually; on the commercial or retail food side, it’s about $44 billion; and in households, it’s now up to $54 billion.”