George Eckrich, 38, co-owner of Dr. Kracker, Austin, Texas
What I do:
I am fortunate to have experienced a “calling” or vocation, and I have been a baker most all of my adult life, except for a brief three years working in Mexico in agriculture. When I was 20 I went through a baker’s apprenticeship in Hanover, Germany, and I have been fascinated by the magic of turning simple ingredients like flour, water, salt and yeast into something deliciously edible. My lifelong interest has been whole grains, and this is my second bakery. Here at Dr. Kracker we concentrate on organic whole grain and whole seed flatbread crackers that are not only over-the-top great tasting but also good for you!
