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Topic : forest-conservation

JC Penney dumps big book, saving money and forests

November 19th, 2009

Green Right Now Reports

If anything makes as big a thud on your doorstep as the Yellow Pages books, it has been the JC Penney semi-annual “big book.”

[caption id="attachment_6811" align="alignright" width="153" caption="The 2009 Big Book - Collector's item?"]

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But the retailer has decided that that thud has outlived its impressiveness and is taking a heavy toll on marketing costs and forests, announcing today that it would stop sending the giant catalog in order to dedicate resources to specialty catalogs and online services.

Textbooks going green at Houghton Mifflin Harcourt

October 23rd, 2009

Green Right Now Reports

It seems fitting that Houghton Mifflin Harcourt’s first 100 percent recycled text books are a series for K-5th graders called “Go Math!”

Because the math (and the science) tells us that the earth is warming and we’d better figure out how to recycle, reuse and reduce or plan to jettison the planet in a big spaceship in the not-distance future.

The “Go Math!” series will be available in spring 2010 and has already been adopted by the state of Florida. The company estimates that the green textbooks will save 40,000 trees and 8 million gallons of water in Florida alone. It will reduce carbon air emissions by 3.8 million pounds and eliminate 1 million pounds of solid waste, according to HMH.