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Topic : green-consumers

Retailer beware! Consumers are watching you

June 4th, 2009

FROM GREEN RIGHT NOW REPORTS:

A new survey by BBMG has found that 77 percent of consumers say they can make a “positive difference” by buying products from socially and environmentally responsible companies.

And nearly as many respondents (72 percent) say they have “avoided purchasing products from companies I disagree with.”

The results, according to BBMG, show that companies face significant risks and rewards based on their corporate behavior.

Company behavior drives person-to-person recommendations as well, with 55 percent of the consumers polled saying they often “encourage others to buy from companies that are socially and environmentally responsible.”

Poll says green consumers sticking with enviro-minded purchasing

February 18th, 2009

By Barbara Kessler
Green Right Now

The economy is in the tank. But green consumers haven’t tossed in their organic cotton towels.

A survey out today reports that 34 percent of Americans say they are more likely to buy environmentally responsible products today than they were a year ago. Another 44 percent say their environmental shopping habits have not changed as a result of the economy.

The Cone Consumer Environmental Survey concludes that Americans interest in preserving the environment is not getting washed away by economic worries.

Among the other findings:

35 percent of Americans have higher expectations for companies to make and sell environmentally responsible products and services during the economic downturn

[Read more →]

Related Topics: · Cone Consumer Environmental Survey, green consumers

Clinging to green products

February 6th, 2009

By Barbara Kessler
Green Right Now

This just in from the inaugural Greenwashing Forum in Portland: Four out of five people say they’re still buying green products, even in the midst of the U.S. recession, according to a new opinion poll.

And they thought we were clinging to our guns and religion out here in the hinterlands!

The study, commissioned by Green Seal, a green certifier, and EnviroMedia Social Marketing, which founded the Greenwashing Index, looked at opinions and green behaviors.

It found that:

About 50 percent of the 1,000 people survey say they are buying just as many green products now as before the economic downturn

Buying green? Yes, we will

January 27th, 2009

By Barbara Kessler
Green Right Now

With the economy skydiving into never-never land, many analysts have been wondering whether consumers will continue to buy green products, which sometimes cost more or can be harder to find.

At least one report, published this month by the Boston Consulting Group, indicates that consumers will continue to seek out green products, despite the economy.

The BCG report, based on interviews with 9,000 consumers in North America, Europe, China, and Japan and other research, found that consumers bought more green goods in 2008 than they did in 2007 and that many “consumers greatly value the direct benefits that green products offer, such as superior freshness and taste, the promise of safety and health, and savings on energy costs.”