From the Environmental Protection Agency
The 2008 Green Power Leadership Awards were presented in conjunction with the National Renewable Energy Marketing Conference, held October 26-29 in Denver, Colorado.
Green Power Pilot Award — Honorable Mention
After conducting primary research in both the Rio Grande Valley and Houston, Texas markets, Green Mountain Energy Company found that the Hispanic population in these areas was highly interested in clean electricity and Green Mountain’s product offering. In early April 2008, Green Mountain launched its first integrated advertising and PR campaign targeting the Hispanic market in Texas. A media plan that included a combination of both English and Spanish language advertising, and a comprehensive media mix of TV, radio, print and outdoor, was designed for maximum effectiveness.
