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Trash Talk: One Small Step For Basketball…

 Posted by on February 17, 2008
Feb 172008
 

By Barbara Kessler
When Phoenix Sun guard Steve Nash takes to the All-Star court in New Orleans today, he’ll be showing one great new trashtalkshoe.jpgmove – toward a more eco-responsible world. Nash will be wearing the Nike Trash Talk, the first pro-quality basketball shoe made from recycled manufacturing waste.

The Nike Trash Talk is composed of a) an upper shoe pieced together with zig-zag stitching from leather and synthetic leather waste from the Nike factory floor; b) a mid-sole that uses scrap-ground foam from factory production, and c) an outsole of “environmentally-preferred” rubber that reduces toxics and incorporates Nike Grind(a) material from footwear outsole manufacturing waste.

Modeled after Nash’s current shoe, the Nike Zoom BB II Low, the Trash Talk is a collaboration between Nike’s sustainability program and Nash, who says he hopes to make a statement by wearing this new shoe (it debuted Friday when the Suns played the Mavericks).

“Any opportunity to promote the environment and preserve our planet is a step in the right direction,” Nash said. “I’m very excited to be one of the first athletes to wear the Nike Trash Talk.”

The shoe was designed by Nike footwear designer, Kasey Jarvis, who aimed to meet Nike’s “Considered” design standards by using more eco-friendly materials, and will be produced in three “colorways” combinations for Nash’s needs – at home (orange and white), away games (black) and All-Star (red and white). It will be sold in a limited edition for about $100, starting at House of Hoops by Footlocker in New York City and in New Orleans this week.

Trash Talk is an ironic name for the shoe because Nash has a get-along reputation in basketball circles and is not known for “trash talk,” said Nike spokesman Lejuan Wilkins. But the name does convey that Nike and Nash want to “spark a conversation” about the environment, which is something that Steve has been “passionate about and vocal (about) for a number of years,” Wilkins said.