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Jan 292009

By John DeFore
Green Right Now

Clorox raised eyebrows last year when, in order to boost the environmental credentials of its Green Works line of cleaning products, it formed a partnership with the Sierra Club allowing the conservationist group’s endorsement to be used for marketing purposes.

The company has given $470,000 to the Sierra Club to date through that deal, and now it wants your help to spend some more dough: For the next month (through February 28), Green Works is soliciting nominations for the first recipients of its Green Heroes Grant Program. Five $10,000 grants will be awarded to support “eco-friendly community projects across the country.”

Nominations, consisting of a short essay and photo, can be made at this page — and yes, you can nominate your own project. The company is looking for projects that are both useful and unique, and will wind up in 2009.

Entries will be whittled down to ten finalists by a board of judges including folks from the Sierra Club,, and Josh Dorfman, the Lazy Environmentalist — though they’ll have a tough job weighing each idea’s merits, since the 100-word limit on essays doesn’t allow much room for detail.

This spring, those ten finalists will be put up for public voting (hopefully with fuller proposals) with winners to be announced on April 22 – “just in time for Earth Day.”

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