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Feb 232009
 

By Sommer Saadi
Green Right Now

Spa guests, already conscious about the health of their bodies, are starting to choose pampering experiences that keep the well-being of the environment in mind as well.

They still want to be indulged, say spa operators, but some are opting for experiences and products that soothe and improve, without nature-damaging ingredients.

Rona Berg, editor in chief of Organic Beauty magazine, says spa guests now look at what is in the products, where it comes from, who produces it and whether it is sustainable. Some even want to know if the company they’re supporting is giving back to the community.

“Consumer demand for healthier, eco-friendly and organic products isn’t showing any signs of stopping,” Berg says. “We’re undergoing a cultural paradigm shift and organic beauty is definitely one aspect of it.”

Americans have spent $7 billion on natural and organic personal care products over the past year, according to the Organic Consumers’ Association, and mainstream beauty brands are, in some cases, removing chemicals like parabens and sulfates, making quality products that skip the toxins.

What does going green really mean? We talked with a few spa operators to find out.