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Mar 052009

From Green Right Now reports

In another strong sign that the green/natural food movement is sweeping the mainstream, Pepsi announced today that it will launch three new products — Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback — all sweetened with natural sugar. The company said the new drinks will hit stores in March and April, and the two Throwback drinks will only be on the market for limited time.

Pepsi officials said the products are part of a new “Refresh Everything” campaign. They are notable for not using high-fructose corn syrup, as do most colas. You can read more about the ingredients of Pepsi products on its web site.

“We’re complementing and reinforcing our core soft drink offerings with a hat trick of innovative products,” Frank Cooper, VP of portfolio brands at Pepsi-Cola North America Beverages, said in a statement. “Pepsi Natural and the Throwback duo give consumers the opportunity to refresh how they experience soft drinks — from a premium, all-natural beverage to a fun, retro twist on two of our most popular brands.”

An all-new cola, Pepsi Natural is made with all-natural ingredients, including lightly sparkling water, natural sugar, natural caramel and kola nut extract. Pepsi said the amber-hued cola gets its color from natural caramel and natural apple extract.

Pepsi Natural will be packaged in 12-oz. glass bottles and sold in the premium and/or natural food aisles of retail outlets in the following 10 markets; Chicago, Cleveland, Pittsburgh, Los Angeles, San Diego, San Francisco, Seattle, Portland, Las Vegas and New York.

Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the ’60s and ’70s, sweetened with natural sugar in a retro-look package.

Pepsi Throwback and Mountain Dew Throwback will be available nationally for eight weeks only, beginning April 20.