From kiddie drink to fashion statement: A juice pouch dress | KEYE Austin - Green Right Now Austin News, Weather, Traffic KEYE-TV Austin - HOME
Apr 022009

By Melissa Segrest
Green Right Now

Who knew that kiddie friendly Capri Sun pouches could become so chic? TerraCycle, a green company that promises that anything you throw away can be transformed into something useful, recently paired with Capri Sun to create a one-of-a-kind dress made from empty juice pouches.

The dress was modeled by teen starlet AnnaSophia Robb (she’s in the new Disney movie Race to Witch Mountain) at a charity runway show that featured lots of recycled accessories by TerraCycle. The pouch dress carries a bit of cachet, as it was designed by popular green designer Justina Blakeney of Compai.

Now you can be both green and chic and buy the dress: It’s being auctioned online at eBay until April 4 (proceeds go to Boys and Girls Clubs of America).

Capri Sun pouches can do more than just become clothing: TerraCycle runs a free collection program (called Pouch Brigades) that nets 2 cents for each pouch that is returned to them. They then use the pouches to make everything from backpacks to folders and even pencil cases. It’s a way to raise children’s awareness of recycling and can provide extra money for participating schools.

Designer Blakeney is known for her skill at rehabilitating clothing items that have been “used or abused.” She is also an author and a skilled crafts creator, best known for her beautiful and striking clothing designs which you can see at her Compai Web site.

TerraCycle also pays pennies for chip bags and cookie wrappers to create backpacks, notebooks and colored pencils made from newspaper, which you can buy online. They also recycle bottles filled with organic plant food.

The two companies — Capri Sun and TerraCycle — have joined forces to create a Web site that can guide parents or schools through the recycling process and earn money or buy items.

Photo courtesy Business Wire