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May 072009
 

By Laura Elizabeth May
Green Right Now

Prince Charles launched a new Internet initiative The Prince’s Rainforest Project Campaign at the National Geographic’s store in London on Tuesday. The Prince also released a new webcast (see below) drawing attention to deforestation.

The Prince attended a showing of a 90 second public awareness film. Celebrities such as Harrison Ford, Daniel Craig, and the Dalai Lama joined Prince Charles and his sons Princes William and Harry to raise awareness of the organization and the loss of tropical rainforests.

Prince Charles started the Prince’s Rainforests Project (PRP) in 2007 to try to find a consensus approach to slow the rate of rainforest destruction, a major cause of greenhouse gas emissions and global warming. Rainforests store high amounts of carbon and preserve biodiversity. Some believe that with out stopping deforestation it would be impossible to avoid catastrophic climate change.

At the PRP website, visitors will soon be able to insert themselves into their personalized campaign video. The National Geographic store is 19,375 square feet of interactive visual displays and design dedicated to celebrating global cultures.

Learn more at the PRP website where individuals, non-profits and schools can sign up and get ideas for activities that can help. There’s also a photography competition, ending soon, June 2, for kids.

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