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Jun 012009

From Green Right Now Reports

Georgia is shining a light on recycling by spotlighting the kind of people who just don’t seem to get it.

The Georgia Department of Community Affairs Office of Environmental Management created the statewide awareness campaign that will feature a series of fictitious eco do-nothings. The campaign is designed to spur a change in behavior among a target audience of 25- to 34-year-olds by raising their awareness about the convenience and benefits of recycling.

In the statewide education campaign, Georgia non-recycler Tommy Krenshaw will reach star status as he and his reason for not recycling take center stage. Tommy is the kind of guy who proudly proclaims to all who will listen that he will find a new planet when this one fills up with the materials he and others like him refuse to recycle. He wears his non-recycler status on his T-shirt, in case you missed his excuse.

The recycling awareness campaign will feature other fictitious characters to illustrate what non-recyclers might look like to their friends and families. By highlighting the absurdities behind not recycling, the campaign responds on behalf of the rest of us with “you gotta be kidding!” (

Maria Inez-Phillips is another non-recycler character, who can’t be bothered to sort through her trash and pull out the recyclable items. After all, she gets way too many gossip magazines to have to wade through them all.

“The absurd nature of what these characters say contrasts sharply with the many rational reasons to recycle,” Randy Hartmann, director of the Office of Environmental Management of DCA, said in a statement. “Because, unlike what Tommy may say, we can’t just find somewhere else to live when we have used up our natural resources. People interacting with the campaign will come away thinking that, in light of these preposterous alternatives, recycling is a pretty simple proposition.”

The campaign was inspired by a Solid Waste Characterization Study that revealed that approximately 40 percent of what Georgians throw away is actually recyclable. These findings were amplified by a recent DCA survey showing that 45 percent of Georgians do not regularly recycle.

See more of the campaign at