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350.org enjoys the ‘Colbert bump’

 Posted by on August 26, 2009
Aug 262009

By Barbara Kessler
Green Right Now

The global warming activist group 350.org is basking in its new-found celebrity after founder Bill McKibben appeared on The Colbert Report.

McKibben chatted with the Colb-ster about “350″ — enlightening viewers on the significance of that number and how we’ve got to make that a benchmark if we want to salvage the Earth’s atmosphere.

Today, the group won validation of its goal and its namesake when the United Nation’s top climate scientist said that 350 (alright, it stands for the 350 parts per million of carbon in the air) is a good and appropriate target level for Mother Earth (with healthy humans).

Rajendra Pachauri’s statement in an interview: “As chairman of the Intergovernmental Panel on Climate Change (IPCC) I cannot take a position because we do not make recommendations. But as a human being I am fully supportive of that goal. What is happening, and what is likely to happen, convinces me that the world must be really ambitious and very determined at moving toward a 350 target.”

Previously, the “safe” number cited by the IPCC and nations around the world was 450. But given how things have been declining, 350 is looking like a better place to be.

McKibben, who told supporters “This news makes it much easier for all of us to push hard leading up to the International Day of Climate Action on the 24th of October … and the UN Climate Conference in Copenhagen this December.

In this case, the “Colbert bump” as 350 supporters were calling it, was a good thing.

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