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Oct 072009
 

From Green Right Now Reports

Kimberly-Clark Professional, a division of the paper products company serving commercial and institutional facilities, said today it is launching an awareness campaign that encourages industry professionals to go beyond recycling and think about reducing what they use in the first place.

The company said the campaign called “Reduce Today, Respect Tomorrow” will be its first environmentally focused, global communications effort.

One of four global business sectors within Kimberly-Clark Corp., Kimberly-Clark Professional is among the world’s largest manufacturers of washroom products, serving office buildings, hotels, schools, health-care facilities, manufacturing plants and other public buildings.

“Our ongoing efforts to achieve outstanding environmental performance are not just our responsibility as corporate citizens, they are vital to our success as a business,” Jan Spencer, president of Global Kimberly-Clark Professional, said in a statement. “These efforts are also guided by global, company-wide objectives for improving operational performance in energy, water, waste, and environmental management systems.”

The company said that while many regard recycled fiber content as the main measure of environmental stewardship, Kimberly-Clark Professional wants to reduce environmental impact at every stage of a product’s lifecycle. K-C said that by practicing “source reduction” it can essentially prevent waste before it is ever created. If less is consumed in the first place, it often means there is less packaging waste, which further reduces the amount of waste to recycle, or send to landfills.

Kimberly-Clark Professional said it has implemented other practices to reduce the environmental impact of products, including:

  • Developing unique fiber-efficient technologies, such as the patented UCTAD manufacturing process, which reduces by up to 17 percent the amount of fiber needed to make tissue, towel and wiper products versus competitive wet press technology.
  • Compressing or redesigning products and packaging so that more fits into every case.
  • Introducing products such as Scott Coreless Standard Roll Bath Tissue, which reduces packaging waste by nearly 55 percent, compared with standard roll bath tissue — including 100 percent core and paper wrap elimination.
  • Resizing cases to optimize how they fit onto standard pallets, so truck space can be used more effectively, reducing the total number of deliveries needed to fill orders.