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Feb 162010

From Green Right Now Reports

Ford Motor Company says it will launch a “Go Green” dealership sustainability program. The automaker will collaborate with dealers to implement cost-effective ways to improve the energy-efficiency of their facilities, resulting in a long-term reduction in individual dealership’s carbon footprint as well as overall operating costs.

(Photo: Ford Motor Company)

Ford's "Go Green" program for dealers will be voluntary. (Photo: Ford Motor Company)

The “Go Green” dealership sustainability program, which is voluntary for dealers, was announced at this week’s 2010 National Automobile Dealers Association Convention in Orlando.

“In keeping with Ford’s commitment to the environment, this program is a great fit for our dealers because it provides a variety of energy-efficient improvement options regardless of the current age and design of the facility,” Sue Cischke, Ford’s group vice president of sustainability, environment and safety engineering, said in a statement. “This allows all dealers the opportunity to participate in improving the energy efficiency of their facility and gives them flexibility in making choices that are right for them and their dealership.”

The program resulted from Ford’s partnership with Rocky Mountain Institute, a non-profit organization that provides energy-efficiency solutions to businesses, communities and organizations around the world.

Ford says dealers interested in participating in the “Go Green” program will first receive a comprehensive energy assessment from its sustainability experts. After the assessment is completed, Ford and the dealer will collaborate on energy-saving options available and will tailor a program to meet the needs of the dealer. Solutions are wide-ranging and can be implemented for dealers with existing facilities as well as dealers who are constructing new facilities, the compoany said.

Participating dealers will receive guidance on available state and federal tax credits and incentives, as well as access to technical expertise and resources to assist with selection of energy-efficient products and equipment.

Ford officials said they are finalizing details to initiate a pilot program with three dealers in Florida, New York and Nevada.