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Earth Day 2010 promotional events

 Posted by on April 15, 2010
Apr 152010

Businesses are a planning a wide range of promotional events in conjunction with Earth Day on April 22. Here is a roundup of some of the promotions (check back — we will continually update this list):

Disney Store celebrating Earth Day with new eco-friendly products

In celebration of the 40th Anniversary of Earth Day, Disney Stores are introducing a new line of eco-friendly products. New “Save Planet Earth” totes are available now at all Disney Store locations and on, and a portion of the proceeds from its sales will benefit The Nature Conservancy’s “Adopt a Coral Reef” program. Disney said that for each tote sold, $1 will be contributed through the Disney Worldwide Conservation Fund to help save our oceans by protecting vital coral reefs.

Disney Store’s “Save Planet Earth” eco-friendly product assortment with the three-eyed green alien from Disney-Pixar Toy Story will be available through Earth Day and includes:

  • Totes made from seven recycled bottles that have been cleaned, smashed, melted and reused
  • Children and adult sized T-shirts made from 100 percent organic cotton with the messages “Save Planet Earth” and “Love”
  • Green reusable aluminum bottles
  • Journals made from recycled paper and organic cotton
  • And a new exclusive Toy Story plush alien to commemorate this special occasion

This year, Earth Month initiatives from across The Walt Disney Company stress the importance of saving our world’s waterways. Disney events include:

  • Disney Channel stars including Jonas Brothers, Miley Cyrus, Selena Gomez, Demi Lovato, and many more have come together as Disney’s Friends for Change, teaching kids about activities that can help the planet. A new collection of Disney’s Friends for Change 100% organic Tees in four unique styles are available exclusively at Disney Store. The stand-out “Make a Wave” T-shirt design is inspired by the latest Disney’s Friends for Change anthem of the same name by Joe Jonas and Demi Lovato, currently available on iTunes with all proceeds benefiting the planet through Disney Worldwide Conservation Fund.
  • Disney Store will give away free Friends for Change and OCEANS branded eco-friendly hats to guests who bring in six plastic bottles or aluminum cans on Earth Day, April 22 (while supplies last). Made from six recycled plastic bottles, the hats are an example of how everyday materials can be reused for entirely different purposes. An exclusive new Earth Day video message about the program featuring Disney Channel stars Joe Jonas and Demi Lovato also can be viewed in select Disney Store locations.
  • Parents also can bring kids to the Disney Store to pick up OCEANS themed activity sheets that teach children about lakes, oceans, rivers and streams and how we can reduce the amount of trash and waste in our waterways. Disneynature’s OCEANS also will contribute to The Nature Conservancy’s “Adopt a Coral Reef,” through the Disney Worldwide Conservation Fund, on behalf of every person who sees the film in theaters April 22-April 28.

Kenwood Vineyards celebrates Earth Day with ‘plantable’ bottle neckers

KenwoodKenwood Vineyards is commemorating this year’s Earth Day with an innovative bottle necker, one created to inspire everyone to take better care of the planet. The specially designed neckers are featured on Kenwood’s “Sonoma Series” Cabernet, Chardonnay, Merlot, Pinot Noir, Sauvignon Blanc and Zinfandel and are available in stores nationwide.

The Kenwood Vineyards Earth Day bottle necker includes a special “planet earth” insert of seed paper, which – when soaked overnight in water, planted under a thin layer of soil in a sunny location and watered regularly until seedlings become established – will produce a mixture of wildflowers. The bottle necker itself is printed on Forest Stewardship Council (FSC) certified, partial post-consumer recycled paper stock, which assures responsible forest management, reduces waste and saves energy.

Elmer’s Glue Crew challenges parents and teachers to ’40 Days of Earth-Friendly Living’

Beginning on Earth Day, teachers across the country will begin recycling the millions of glue bottles and glue sticks their classrooms have collected since the beginning of the school year. This recycling effort is part of the Elmer’s Glue Crew Recycling Program, which was created three years ago to help teachers educate children about recycling and environmental stewardship and prevent millions of glue bottles and glue sticks from going into our landfills.

To coincide with the 40th anniversary of Earth Day, Elmer’s is inviting parents to get involved in the Elmer’s Glue Crew program through the “40 Days of Earth-Friendly Living.” The campaign kicks-off on Earth Day and offers an eco-friendly tip or idea every day through the end of May. The tips are designed to allow parents and children to participate together and to give teachers more ideas for expanding their Earth Day curriculum. To participate, parents and teachers can download the “40 Days” calendar at or sign up to receive tips on Twitter or Facebook.

Kroger encourages customers to use fewer plastic bags and invites them to design a reusable shopping bag

The Kroger Co. is inviting customers to Design a Reusable Shopping Bag through its annual online contest. Beginning April 12 and running through May 21, customers can go online at to submit their designs for Kroger’s reusable grocery bags.

The winning designer will receive a $1,000 gift card and a chance to see their bag design sold in Kroger stores. In addition to the winner of the contest, four finalists will be awarded a $250 Kroger gift card and five runners-up will receive a $100 Kroger gift card.

During the contest, anyone who designs a bag and has a valid shopper card will receive an electronic coupon for a free reusable bag ($0.99 value) loaded directly to their card, where applicable. Kroger has also partnered with Cafe Press so would-be designers can purchase a reusable bag with their own design on it.

Soles4Souls Inc. celebrates 40th anniversary of Earth Day with nationwide shoe recycling programs

This year more than 300 million pairs of shoes will end up in landfills in the United States (U.S. Dept. of Interior). From there, shoes can take more than 40 years to break down and decompose. Combined with non-biodegradable products like electronics, they can dispense toxins into the ground. But what if the items you toss could help change someone’s life? Soles4Souls, the international shoe charity that gives away new and gently worn shoes, is helping celebrate 40 years of Earth Day by offering the general public a safe and environmentally friendly way to dispose of their unwanted shoes while providing shoes for those who need them.

During the month of April, Soles4Souls is asking people to ‘go green’ by cleaning out their closets and dropping off their gently worn shoes at drop-off locations in their area. Soles4Souls is collaborating with businesses like CBL Properties, where people can visit any of CBL’s 70 shopping malls to recycle their shoes. For a list of participating shopping malls, visit There are also 4,000 other official drop-off locations throughout the country. To find a drop-off location in your area, visit

CWG and Verizon Wireless Work Together to Encourage Cell Phone Collection in Support of Earth Day

Visit a Verizon Wireless Communications store to donate old phones to HopeLine

In honor of Earth Day, CWG, LLC, the leading recycler of mobile devices serving the telecommunications industry, and Verizon Wireless are encouraging consumers to visit Verizon Wireless Communications Stores to recycle their phones with HopeLine®, Verizon Wireless’ long-running phone recycling and reuse program. Phones recycled through HopeLine benefit and support survivors of domestic violence.

CWG is a global repurposing source for mobile devices that maintains a strict zero-landfill policy. All donated phones are given a second life through repair, refurbishment or environmentally sound recycling. Recycled phones are salvaged down to the component level for all reusable materials such as precious metals, plastics and glass. These materials can then be recycled into things like magnets, stainless steel, car bumpers, park benches, jewelry, dental fillings and musical instruments.

For more information on Verizon Wireless’ HopeLine program, visit

Target launches recycling stations in all stores

Target has launched permanent community recycling stations in all 1,740 stores to kick-off a month-long celebration of the 40th anniversary of Earth Day. Throughout the month, the celebration also includes the launch of an online eco-boutique where guests can find eco-friendly products and learn more about the company’s commitment to the environment, a month-long sweepstakes, a reusable bag giveaway and a unique Target circular.

Located at the front of each store, the recycling stations offer guests a convenient way to recycle aluminum, glass and plastic beverage containers, plastic bags, MP3 players, cell phones and ink cartridges. A full description of recyclables that are accepted is available at

Other ways Target is celebrating Earth Month include:

  • Launching an eco-boutique at, featuring downloadable coupons and eco-minded brands with products such as non-toxic cleaners, energy-saving appliances and products made of recycled materials.
  • Sponsoring a month-long “Drive Home Green” sweepstakes featuring a grand prize of a 2010 Ford Fusion Hybrid. Guests can enter for a chance to win on or by sending a text message with the keyword “green” to the short code “Target” (827438).
  • Giving away with purchase, 1.5 million complimentary reusable shopping bags made from 100 percent post-consumer recycled PET bottles on Sunday, April 18, while supplies last.
  • Distributing an innovative newspaper circular that allows guests the option to use a portion of the April 18 circular as an envelope to mail their plastic shopping bags to TerraCycle. In return, guests will receive a $1 coupon towards the purchase of a Target reusable bag priced at $1.49 or more.
  • Continuing to encourage guests to use their reusable bags at checkout to receive a 5-cent discount off their total purchase per reusable bag.

CVS encourages customers to use reusable bags

CVS/pharmacy, which recently launched a program called called GreenBagTag will pay its ExtraCare reward card members $1 back for every four shopping trips where they decline plastic bags; whether they use a reusable bag or carry out their items, makes no difference.

Starting this April, and continuing for one year, CVS will give 5 cents to World Wildlife Fund for every GreenBagTag sold.

CVS/pharmacy will donate a minimum of $100,000 and a maximum of $125,000 to WWF from April 1, 2010 through March 31, 2011.

“CVS/pharmacy is committed to improving the lives of the people and communities we serve, and that includes helping our customers adopt more eco-friendly practices. Our new GreenBagTag program provides an easy way for shoppers to take a small step in going green, while also receiving Extra Bucks as an incentive for joining us in making an impact in the fight to reduce waste from disposable plastic bags,” said Helena Foulkes, executive vice president and chief marketing officer, CVS Caremark.