Green Right Now Reports
How many more causes can we shop or tweet for? At least one more, hopes Haagen-Daz, makers of those indulgences so inadequately called ice cream.
Haagen-Daz has been running a campaign to raise awareness about the decline of honey bees due to Colony Collapse Disorder. It’s close to the ice cream maker’s heart, and also should we say vat? , because the bees help pollinate almonds and, obviously, supply honey, both vital ingredients for HD flavors.
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July 30th, 2009
By Barbara Kessler
Green Right Now
Help the Honey Bees, a web-based campaign by Haagen Daz is trying to build buzz for the beneficial insects, which are beset by a mysterious ailment that causes whole colonies to collapse.
The effort includes backing some cute You Tube videos (dancing humans dressed as bees definitely help personify this issue), and a series of “challenges” on the Experience Project in which people can plant a flower or pledge to eat natural foods to help honey bees. There’s also a bee trivia quiz.
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Related Topics: · Colony Collapse Disorder, crops, Experience Project, fruits, Haagen Daz, honey bees, pollinators, Trees/Plants/Yard
