October 31st, 2007

With co-founder Don Henley a longtime environmentalist, it was an easy decision by The Eagles to release their new CD Long Road Out of Eden in low-impact packaging. Perhaps not so simple was the band’s choice to sell its first studio album in 28 years exclusively at big box retailer Wal-Mart.

Wal-mart has long been criticized for its labor policies and its impact on family businesses in smaller communities. But Henley, for one, seems satisfied that the mega retailer’s pledge to become an environmental leader is real. A press statement says the band and Wal-Mart share a “commitment to environmental sustainability.”

“We’re pleased that with Long Road Out of Eden we are able to present new music to our fans in a package that incorporates recycled fibers and is certified by the Forest Stewardship Council,” said Henley. “Using recycled materials and paper products from well-managed forests has a great global impact in conserving biodiversity.”

The album packaging features Domtar EarthChoice papers and is made from 30 percent post-consumer recycled fiber. EarthChoice papers are certified by the FSC, endorsed by the Rainforest Alliance and supported by World Wildlife Fund and Forest Ethics. However a seal isn’t a guarantee that a product is OK. Just this week, the FSC said it will impose stricter rules for certification after The Wall Street Journal revealed that one company carrying the FSC seal of approval has destroyed rainforests and engaged in illegal logging.

The Long Road Out of Eden CD is available for $11.88 in U.S. and Canadian Wal-Mart stores. The lowest impact way to go is to download it in MP3-format at Walmart.com for $10.88.

– Tom Kessler