November 26th, 2007
Two other new products being auditioned for the public – Scott Toilet Paper made with 40 percent recycled fiber and Scott Paper Towels made with 80 percent recycled fibers – were launched last month at Wal-Mart, Kmart, Amazon.com and Drugstore.com.
Under public pressure in Great Britain, Kimberly-Clark recently promised to use only Forest Stewardship Council wood fibers and has won the FSC certification for its Kleenex tissue counterpart sold there.
Pulp Non-Fiction
Brooks credits the giant corporation with taking steps in the right direction, but he said the company “has a long, long way to go to clean up their pulp supply. Simple changes within one country or one product line does not forgive any lack of substantive change in their global pulp purchasing policy.”
In North America, Kimberly-Clark has dragged its feet, arguing that there is not enough FSC wood fiber available to make recycled consumer paper products for that market and that recycled products don’t meet consumers’ wants and needs, he said.
Recognizing that caribou might be a bit of an abstraction in the United States, the NRDC is trying to spur faster action by appealing to Americans’ love of birds. The Canadian Boreal Forest is the spring breeding grounds for about 3 billion birds and nearly half of North America’s birds depend on it for survival, according to the NRDC.
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