March 4th, 2010

(Photo: Gap)

From Green Right Now Reports

Cotton Incorporated, a cotton-industry funded research and marketing company, announced today that it will partner with Gap to launch a denim-recycling drive in about 1,000 Gap stores across North America and Puerto Rico.

From March 5 through March 14, consumers can donate old denim that will then be given a “new life” by being converted into UltraTouch natural cotton fiber insulation and donated to communities in need.  The two-week denim drive is part of Gap’s “Recycle Your Blues” event, where customers who donate denim will receive 30 percent off new denim purchases from Gap, GapKids or babyGap through March 14.

The in-store program also will be featured on Gap’s online consumer site, as well as at Cotton. From Blue to Green.