By John DeFore
For a movie that explicitly addresses the perils of overconsumption, Pixar’s WALL*E is being used to promote an awful lot of consumer products.
One tie-in in particular is rankling Greenpeace. It seems that the lovable robot’s image has popped up on boxes of Kleenex, a product the activist group has criticized with a “Kleercut” campaign that asserts, “it takes 90 years to grow a box of Kleenex” because the product’s manufacturer Kimberly-Clark “all but refuses to use recycled paper in its products.” (Among other things, they’re trying to get parents and teachers to reject the company’s tissues in classrooms.)
