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	<title>greenrightnow.com &#187; New Belgium Brewery</title>
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		<title>New Belgium Brewing Co. &#8211; promoting low-carbon beer and biking</title>
		<link>http://www.greenrightnow.com/kgo/2009/06/30/new-belgium-brewing-company-promotes-low-carbon-beer-and-bicycling/</link>
		<comments>http://www.greenrightnow.com/kgo/2009/06/30/new-belgium-brewing-company-promotes-low-carbon-beer-and-bicycling/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 19:32:48 +0000</pubDate>
		<dc:creator>BKessler</dc:creator>
				<category><![CDATA[Business & Jobs]]></category>
		<category><![CDATA[Greener Businesses]]></category>
		<category><![CDATA[bicycle commuting]]></category>
		<category><![CDATA[Biking]]></category>
		<category><![CDATA[Colorado]]></category>
		<category><![CDATA[Fat Tire Amber Ale]]></category>
		<category><![CDATA[Fat Tire Beer]]></category>
		<category><![CDATA[Fort Collins]]></category>
		<category><![CDATA[green practices]]></category>
		<category><![CDATA[New Belgium Brewery]]></category>
		<category><![CDATA[New Belgium Brewing Company]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Tour de Fat]]></category>

		<guid isPermaLink="false">http://www.greenrightnow.com/?p=4144</guid>
		<description><![CDATA[<strong> By <a href="mailto:BKessler@greenrightnow.com">Michele Chan Santos</a>
Green Right Now</strong>

Green-minded visitors to northern Colorado should consider  a tour of the <a href=" http://www.newbelgium.com/" target="_blank">New Belgium Brewing Company</a> in Fort Collins. New Belgium, best known for its Fat  Tire Amber Ale brand, is one of the most environmentally progressive breweries  in the world. The brewery has used wind-powered electricity since 1999, and  green-design methods have been incorporated throughout the company. I visited  the headquarters on a recent trip and<a href="http://www.greenrightnow.com/wp-content/uploads/fat-tire.jpg"><img class="alignleft alignnone size-medium wp-image-4145" style="margin: 2px 4px; float: left;" title="fat-tire" src="http://www.greenrightnow.com/wp-content/uploads/fat-tire-244x300.jpg" alt="" width="133" height="164" /></a> discovered that many aspects of company  life are dedicated to sustainability.

New Belgium  sponsors a charity bike-and-music event called "Tour de Fat" in eleven  cities in the United States, including Austin, Chicago, Minneapolis and  Portland, that encourages people to trade their car for a bike, at least for a  day. At Tour de Fat events, beer is served in compostable cups, and  performers take to a solar-powered stage. (A  Tour de Fat schedule is <a href=" http://www.newbelgium.com/tour-de-fat" target="_blank">online</a>.)
]]></description>
			<content:encoded><![CDATA[<p><strong> By <a href="mailto:BKessler@greenrightnow.com">Michele Chan Santos</a><br />
Green Right Now</strong></p>
<p>Green-minded visitors to northern Colorado should consider  a tour of the <a href=" http://www.newbelgium.com/" target="_blank">New Belgium Brewing Company</a> in Fort Collins. New Belgium, best known for its Fat  Tire Amber Ale brand, is one of the most environmentally progressive breweries  in the world. The brewery has used wind-powered electricity since 1999, and  green-design methods have been incorporated throughout the company. I visited  the headquarters on a recent trip and discovered that many aspects of company  life are dedicated to sustainability.</p>
<p><a href="http://www.greenrightnow.com/wp-content/uploads/fat-tire.jpg"><img class="alignleft alignnone size-medium wp-image-4145" style="margin: 2px 4px; float: left;" title="fat-tire" src="http://www.greenrightnow.com/wp-content/uploads/fat-tire-244x300.jpg" alt="" width="205" height="253" /></a>New Belgium  sponsors a charity bike-and-music event called &#8220;Tour de Fat&#8221; in eleven  cities in the United States, including Austin, Chicago, Minneapolis and  Portland, that encourages people to trade their car for a bike, at least for a  day. At Tour de Fat events, beer is served in compostable cups, and  performers take to a solar-powered stage. (A  Tour de Fat schedule is <a href=" http://www.newbelgium.com/tour-de-fat" target="_blank">online</a>.)</p>
<p>Cycling has  long been part of New Belgium&#8217;s corporate culture. Before he founded the  company, Jeff Lebesch went on a tour of Belgian breweries, traveling through  Europe in 1989 on a mountain bike, a rarity at the time. Many people commented  on the &#8220;fat tires&#8221; he used, which inspired the name of Fat Tire Amber Ale.  Today, employees of New Belgium each receive a mountain bike on the one-year  anniversary of their hire date. They are encouraged to use the bikes to commute  to work, thus reducing their carbon footprints. Outside the headquarters, dozens  of bikes are lined up, looking well-used.</p>
<p>Tours of the  brewery are free, and they are offered several days per week. One of the first  things visitors notice is the beautiful pine wood used throughout the building,  on ceilings, walls and floors. The wood has a bluish tint, meaning it&#8217;s  &#8220;beetlekill&#8221; wood. Throughout Colorado, thousands of acres of lodgepole pines  have been lost to a pine bark beetle infestation. The beetle injects a fungus  into the trees, which tints the wood blue. Using the wood is a way to utilize  these dead trees, the tour guide explained.</p>
<p>The most  impressive sight on the tour is the gigantic &#8220;Merlin&#8221; brewing kettle, the size  of a school bus. Traditional brew kettles heat the wort (unfermented beer, the  liquid that comes from mashing grains) in a giant kettle that heats from the  bottom, similar to how you heat a pan of water on the kitchen stove.</p>
<p>The Merlin,  made by the Germany company Steinecker, has a huge cone-shaped heating element  standing inside the vast cylindrical kettle. The liquid heats more quickly than  in a traditional kettle because the heating surface is much larger, and the wort  heats from the center out. Since the wort heats faster, the brew kettle uses  less energy than traditional methods.</p>
<p>Every brewery  produces a large amount of wastewater as a result of the brewing process. New  Belgium built its own water-treatment plant, which includes anaerobic  digestion. The company also uses the methane produced by the plant to generate  electricity and heat. As it continues to work on new ways to save energy, New  Belgium plans to install a solar photovoltaic array.</p>
<p>Best of all  for visitors, each brewery guest 21 and up can sample four types of  beer for free, in the first-floor bar called the &#8220;Liquid Center.&#8221; Most visitors  start with the Fat Tire, and then move on to try other flavors, like Sunshine  Wheat, Skinny Dip and Blue Paddle.</p>
<p><span style="font-size: 9pt; font-family: 'Helvetica';">Copyright © 2009 Green Right Now | Distributed by Noofangle Media</span></p>
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