October 2nd, 2009
By Tom Kessler
Green Right Now
Adam Archer thinks the world would be a much better place if people would only spend more time playing games on their computers and mobile phones. And he may just be right.
Archer, the founder and CEO of GamesThatGive, has a simple but compelling proposition: You sign on to play casual games on the site, designate a charity you want to support, and then sit back and have 70 percent of the revenue from advertising on those games go to your charity.