April 8th, 2009

Mark Crames, 53, Great Neck NY

What I do:

I develop new concepts and fragrance for Demeter Fragrance Library

How it helps:

We make natural fragrances available at an affordable price

How I got here:

It was not a straight line; I am a lawyer by training and was an Assistant State Attorney in another life, working under Janet Reno in Miami, Florida. In 1986 I started a company that specialized in designer fragrance distribution. That company eventually became the licensee and manufacturer of some well known fragrances, like Pierre Cardin and Faberge. In 2002, after that business became larger than what I considered optimal, I sold my interest and bought Demeter with my wife and partner, Debra; and we have been redefining and growing it ever since

Where I’m going:

We’re making Classic Demeter scents, which are 95% natural ingredients, available to broader distribution, to make more scent accessible to more people, for everyday enjoyment. Scent is joyous, and our mission is to make it accessible and affordable, to use every day, everywhere

In more expensive, but still affordable distribution, we are launching Vintage Naturals, 100% natural fragrances, to make completely natural scents affordable. There are very few natural scents for less than $150 on the market. Vintage Naturals are $68.00

How I’m doing:

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