April 13th, 2010
Most everyone is familiar with IKEA, home of affordable, assemble-it-yourself furnishings. But did you know that the company has a code of conduct known as the IWAY? The familiar blue-and-yellow stores began in Sweden in 1943. As USA Corporate spokeperson Mona Liss likes to say, they “own the whole pipeline,” meaning IKEA controls everything from start to finish, from sourcing to the end product.