If anything makes as big a thud on your doorstep as the Yellow Pages books, it has been the JC Penney semi-annual “Big Book.”

The 2009 Big Book - Collector's item?

But the retailer has decided that that thud has outlived its impressiveness and is taking a heavy toll on marketing costs and forests, announcing today that it will no long print the giant catalog. Instead, JC Penney will dedicate its resources to specialty catalogs and online services.

Explained the press release: “The discontinuation of “big book” catalogs aligns with JCPenney’s ongoing commitment to promote the sustainability of forests and other natural resources, and builds upon its legacy of operating in an ethical and socially responsible manner.”

The company expects to use 25 to 30 percent less paper for catalogs in 2010 – which will continue  “a four-year trend of declining paper consumption.”

JC Penney also will be using lighter weight paper in its remaining catalogs to keep down the wood fiber content.

Plano, Texas-based JC Penney is ”keeping pace with consumers’ changing media habits and continued migration to online versus catalog shopping…,” said Myron E. (Mike) Ullman, III, chairman and chief executive officer, in a press release.

“Big book catalogs have become less relevant, as customers have embraced shopping online,” noted Mike Boylson, executive vice president and chief marketing officer, “where they have ready access to our entire assortment at any time on jcp.com, one of the nation’s largest general merchandise sites on the Internet.”

Yellow Pages, the pressure’s on.

Over the last eight years, green construction has created 2.4 million jobs and contributed $173 billion to the US economy. It is estimated that in the next four years, despite an unstable economy, both numbers will more than triple, according to a new study from the U.S. Green Building Council and Booz Allen Hamilton.

The study reports that green building will support 7.9 million U.S. jobs, adding $554 billion into the American economy, including $396 billion in wages.

“The study demonstrates that investing in green buildings contributes significantly to our nation’s wealth while creating jobs in a range of occupations, from carpenters to cost estimators,” said Gary Rahl, Officer, Global Government Market, Booz Allen Hamilton.

The report was released this week at USGBC’s annual GreenBuild International Conference & Expo. “Our goal is for the phrase ‘green building’ to become obsolete, by making all building and retrofits green – and transforming every job in our industry into a green job,” said Rick Fedrizzi, president, CEO and founding chairman of USGBC in a statement. “This study validates the work that the 25,000 people gathered here at Greenbuild, and every member of our movement, do every day.”

The report factored in everyone involved in green construction from the design architects, to the laborers, and even the truck drivers that deliver the materials.

Copyright © 2009 Green Right Now | Distributed by Noofangle Media

PHOENIX — When the Greenbuild Expo 2009 landed in Phoenix Nov. 9 with 30,000 participants, the circus came to town for Mick Dalrymple. He runs the a.k.a. Green Eco-Friendly Building Center, the Phoenix area’s first store of its kind.

Phoenix Convention Center

Dalrymple also sits on the national board of the U.S. Green Building Council, the organizer of Greenbuild Expo and International Conference, which this year (its eighth) has packed 1,800 exhibitors into the recently expanded Phoenix Convention Center.

An electrical engineer, former Hollywood filmmaker and graduate of the Thunderbird School of Global Management, Dalrymple first came to green building as a way out of an oil-based U.S. national security policy. He would give talks on how green building could lead to energy independence, and when people complained they couldn’t find where to buy these mysterious carbon-neutral products, he opened a store.

Dalrymple has enthusiasm and some concern for the abundant new green technologies and materials on hand.

Just as former Vice President Al Gore cautioned the green builders at an opening celebration Wednesday night, Dalrymple warned against “greenwashing” – selling something as green that isn’t.

“The business has become more mainstream and a lot of the traditional channels are starting to be populated with ‘light’ green materials. They may be better, but nowhere near what is possible, or they may use toxins or child labor to produce it,” Dalrymple said, noting that the maze of certifications in the industry sometimes can lead to more, rather than less confusion. He also mentions the small percentage of recycled materials in some so-called recycled products: “Why not recycle more? I want to see more things recycled—pecan shells or pistachio shells—stuff people normally think of as waste. Why is it waste?”

Dalrymple also has some idea of where the wild things are at the jam-packed Greenbuild Expo 2009.

• LED residential lighting
  

“I’ve been waiting five years for the next step in LED. I think this will be the year of the LED. I have a background in film and I just love lights,” Dalrymple said.

Cree's Indoor Recessed Light

He may be right. LEDs (light-emitting diodes), traditionally the light on your clock radio—use less energy, live eons longer, dosn’t emit heat, work with a dimmer switch and don’t contain the mercury of compact fluorescent light bulbs (CFLs). Until now, LED fixtures have been too expensive and didn’t look “warm” enough for household use. New technology has improved the products and brought the price down. The life of an LED can be 50,000 hours (or more than 5 years if you left it on around the clock).

Cree LED Lighting, a growing green company based in North Carolina, is working to improve the quality and price of LEDs. Cree offers “Cree True White Technology,” to deliver warm color and very high efficiency. Its LR6 LED uses 12 watts to deliver the equivalent of a 65watt incandescent. LR6 and other fixtures can be retrofitted into existing recessed lighting hook-ups, last about 12 years in homes and cost under $100.

RAB Lighting’s outdoor LPack, made for over garage doors and pathway lighting, uses about 13 Watts to light the equivalent of a 55 watt  incandescent for 50,000 hours; at $140, it comes in a cool aluminum housing that looks sort of like an over-sized Blackberry.

• Composite Flooring.

“Shredded bamboo is now made into flooring that has patterns and looks fabulous. And the popularity of cork flooring is growing, almost replacing bamboo,” Dalrymple said.

A fast-growing grass, bamboo is a renewable resource, but for optimal environmental imprint, it shouldn’t be harvested before 5.5 years and should come from the hardy moso species. Ask questions when shopping.  Some manufacturers use formaldehyde for bonding—but they don’t have to.

Teragren Flooring doesn’t use formaldehyde and offers an array of Floorscore-certified  (a third-party certification by Scientific Certification Systems) bamboo flooring; this year Teregren sells water and bacteria-resistant countertops, in addition to flooring.

Sustainable Flooring's shower cork

Cork flooring isn’t exactly new – Frank Lloyd Wright used it in his 1936 masterpiece Fallingwater with good reason.  It’s a natural insulator, is silent and reduces jostling of the joints and spine when you walk on it. The best cork comes from the Mediterranean. A softer version grows in China, but the durable stuff is firm and a by-product of the wine-cork industry in Portugal and Italy.

Both Expanko and Sustainable Flooring show gorgeous samples of Mediterranean cork tile and mosaic cork tile. Expanko provided the new floors when Fallingwater was restored.

With flooring, comes the danger that what adheres it may be manufactured with formaldehyde and other toxins. A new product from Smith & Fong Plyboo, SoyBond, is formaldehyde-free, made from soybeans for use with bamboo. Plyboo also makes a line of nontoxic plywood.

• Certification and label help.

With the mainstreaming of green building, new green labels abound at Greenbuild Expo — and at every home improvement store. But which ones mean anything? Dalrymple says keep in mind that a third-party rating, like Green Seal for paints, cleaners and other products, is likely to be more dependable than the “green this or green that” labels created in the marketing departments of home improvement companies. A growing legion of online help is available to sift out the scientific from the marketing messages.

Ecolabelling is a tool for anyone. It’s a nonprofit that tries to compile data on every green label in the world and tells you what the label is worth.

The so-called “Amazon.com of green building products,” Buildingease helps designers, contractors and others search for certified green products. Click on “3″ to find legitimate third-party green product ratings. It’s a one-stop portal for researching, rating and buying green building products at the lowest price.

Mick Dalyrmple, owner a.k.a. Green

The newest entry in online aid is GreenKonnect, a search engine built for the green building industry. The Beta version bowed at Greenbuild Expo.  Watch for the actual launch. Utilizing a database of LEED-certified building projects and green products used in LEED buildings, site organizers hope to become a first stop for architects, engineers and contractors planning projects for LEED certification or other types. It will be free to everyone at first. Later, manufacturers will pay, based on product sales.

Thousand of products and so little time. A solid two day’s of looking is on display at Greenbuild Expo. For detailed listings, visit the Greenbuild website.

Then, if you plan to transition into a green home, start small, says Dalrymple. “Buy a few low energy bulbs. See how you like it. Pretty soon you’ll be opening a green products store and wondering: why did I do that?”

(Kate Nolan writes about the environment and health in Phoenix. She worked formerly as areporter for The Arizona Republic; managing editor at Phoenix New Times and editor at Playboy.)

Copyright © 2009 Green Right Now | Distributed by Noofangle Media

(Photo: Continental Airlines)

From Green Right Now Reports

Houston-based Continental Airlines today announced a major increase in the amount of waste being recovered in its recycling programs following the company’s decision to put special emphasis on recycling projects.

As the United States prepares to observe “America Recycles Day” on Sunday, Continental said that so far in 2009, it has collected more than 4 million pounds of mixed recyclables from terminal operations at its Houston Bush Intercontinental, New York/Newark Liberty and Cleveland Hopkins hubs – an 800 percent year-over-year increase. Mixed recyclables include newspapers, cans, and plastic bottles contributed by co-workers and customers via designated “EcoSkies” recycling bins in hub airport terminals.

“While Continental has had a robust recycling program for more than a decade, we have made substantial enhancements to the program throughout 2008 and 2009, increasing recycling onboard our aircraft, at our airport terminals and at other supporting facilities, like our food service kitchens,” Leah Raney, Continental’s managing director of global environmental affairs, said in a statement. “We have had strong encouragement and support from our co-workers and customers, and we are excited to see such great results from our expanded recycling program.”

In 2008, Continental’s expanded inflight and flight kitchen recycling efforts resulted in the recovery of more than 462 tons pounds of plastic and aluminum, and more than 1,300 tons of cardboard. So far in 2009, Continental has more than doubled that amount, recovering more than 1,500 tons of plastic and aluminum, and more than 30,000 tons of cardboard.

Continental also works with contract caterers at the non-hub airports it serves to encourage recycling; today, more than 91 percent of Continental’s domestic caterers and more than 87 percent of its international caterers recycle.

Due to Continental’s focus on increasing its recycling efforts in 2009 alone, Continental has:

• Recycled enough aluminum to build 20 Boeing 777 airplanes
• Saved more than 584,300 trees
• Saved enough water to meet the monthly freshwater needs of 106,900 homes
• Saved enough energy to heat and cool more than 49,600 homes
• Reduced greenhouse gas emissions by 35,208 metric tons
• Reduced carbon footprint to landfills by saving 116,900 cubic yards of waste

Continental said proceeds from its recycling program are re-invested in the program or donated to We Care, a nonprofit charity organization that provides financial assistance to Continental employees in need.

Watch out San Francisco, you’re not the only city striving to put electric cars on the road. Today, you’ll be joined by Elk Horn, Iowa, where Coulomb Technologies is installing EV charging stations.

The Danish Windmill in Elk Horn (Photo: DanishWindmill.com)

After a ribbon-cutting today, four ChargePoint stations will be available for public use in the small city between Des Moines and Omaha, thanks to support from Iron Eagle Technologies, the Danish Windmill, AmericInn Motels and the Elk Horn Service Station. Coulomb’s distributor Carbon Day Automotive also joined this group effort to bring clean renewable energy to Elk Horn.

The stations will be the first of many envisioned for the I-80 corridor through Iowa and Nebraska. They are the first installed in Iowa, and the first between Chicago and Denver, helping add to a network that aims to span the country – which helps answer the question “Why Iowa?”

Another way of looking at it, according to President and CEO of Iron Eagle Technologies (IET), Mike Howard, is to ask “Why Not Iowa?”

“Although it’s not well known, the first successful electric vehicle was actually invented in Iowa by William Morrison.  We’ve come a long way since then, and Iron Eagle Technologies is committed to putting the EV focus back in the heartland,” he said.

IET, a testing company that consults, evaluates and helps develop clean energy, including EV vehicles, wind and solar energy, provided the impetus for bringing the stations to the southwest corner of Iowa. The company’s “World EVAL” program will be testing and certifying electric vehicles and EV components.

The new ChargePoint Networked Charging Stations will be open to all drivers of plug-in vehicles. The networked repowering stations provide authentication, management and real-time control using web-based portals that drivers and fleet managers can use. For more info on how the Chargepoint system works see the Coulomb website  Drivers can also find a listing of stations at the website.

The ribbon cutting ceremony, at the town’s iconic (and fittingly green) Danish Windmill, will be a celebration of possibilities with officials speaking about the need to put EV infrastructure in place for future transportation and EV manufacturers offering rides in EV vehicles.

Copyright © 2009 Green Right Now | Distributed by Noofangle Media

The world is running out of oil faster than the “official” report from the International Energy Agency suggests, according to an exclusive news report in the UK’s Guardian.

Whistleblowers, one inside the agency and one who has left the agency, say that the IEA has been downplaying the coming shortage of oil for fear of triggering a panic.

Further, the whistleblower still employed by the IEA (described as a “senior official” who wished to remain anonymous), says that the agency’s reluctance to come clean about oil supplies has been the result of pressure from the United States.

These allegations raise questions about the IEA’s prediction that oil production could be raised from its current level of 83 million barrels a day to 105 million barrels a day to meet increasing demand expected as the world comes out of the recession.

Looked at another way, the leaks from inside the IEA, which released its 2009 World Energy Outlook this week, give credence to critics who have been saying the world is close to or past the point of “peak” oil production.

The Guardian quoted the insider source as saying:

“Many inside the organisation believe that maintaining oil supplies at even 90m to 95m barrels a day would be impossible but there are fears that panic could spread on the financial markets if the figures were brought down further. And the Americans fear the end of oil supremacy because it would threaten their power over access to oil resources,” he added.

Said the Guardians’ second source:

“We have [already] entered the ‘peak oil’ zone. I think that the situation is really bad.”

The IEA report is not stripped of bad news, however. A look at the Executive Summary shows the IEA projects that:

• Oil demand will grow from 85 million barrels a day in 2008 to 105 million barrels per day in 2030 with the transportation sector accounting for 97 percent of the increase in oil use.
• Falling investment in oil and gas energy will have “far-reaching and depending on how governments respond, potentially serious consequences for energy security, climate change and energy poverty. …Any prolonged downturn in investment threatens to constrain capacity growth in the medium term, particularly for long lead-time projects, eventually risking a shortfall in supply.”

The IEA report further warns that it is important that world leaders develop a treaty at Copenhagen to reduce greenhouse gas emissions (though it talks in terms of holding the planet to 450 ppm of carbon in the atmosphere  instead of the emerging consensus for 350 ppm).

“Energy needs to be used more efficiently and the carbon content of the energy we consume must be reduced…” yet in 2030, the report predicts, fossil fuels, with the exception of coal, will remain the dominant energy sources.

For a larger discussion on peak oil, a look at the bell curves and some postulations about life on planet Earth in the post-fossil fuel era see Matt Savinar’s blog Life After the Oil Crash.

LG Electronics USA,  a leading provider of flat-panel HDTVs to the lodging industry, said it will partner with Waste Management Inc. on the first recycling program for hotel operators to responsibly dispose of outdated television sets and computer monitors.

In 2010 alone, hundreds of hotels are expected to upgrade thousands of rooms with energy-efficient flat-panel digital TVs, which will displace older analog picture tube TVs. To support this growing trend, LG Electronics said it will offer environmentally conscious hotel, motel and resort operators a convenient, cost-effective opportunity for recycling the obsolete hotel TVs.

Under this new program planned for launch in 2010, LG Electronics would facilitate the recycling process through Waste Management’s subsidiary WM Recycle America LLC. In addition to offering the TV and monitor-recycling program, LG would assist hoteliers in working with WM to recycle the packaging from any new LG flat-panel HDTVs and computer monitors being installed in their properties.

The executive director of the National Center for Electronics Recycling, Jason Linnell, called the program “a significant new development” in the e-waste arena. “Most voluntary and state-mandated efforts across the country have been focused on consumer recycling efforts,” he said in a statement. “So, when you think of the millions of analog TVs being replaced in hotels across the country, this approach is particularly noteworthy. We urge hotel operators to take advantage of these kinds of opportunities.”

The program will leverage Waste Management’s national network of over 200 recycling centers throughout the United States. The hotel TVs and computer monitors collected under this program will be processed in an environmentally responsible manner at one of four regionally designated Waste Management recycling facilities that are ISO 14001 and 9001 certified to protect the local environment in those communities along with the people handling this waste.

Where there’s a need, there’s a way. Turns out that the biggest number of ENERGY STAR homes are being built in steamy Sunbelt locations where keeping the AC under control is an urgent need.

The top market, with the most ENERGY STAR-qualified homes built since the program begin in 1995, is Houston, with 144,000 homes.

The next top cities with the most homes built to these guidelines include Dallas, Las Vegas, Phoenix and Los Angeles, according to a list released by the EPA, which announced today that there are now 1 million ENERGY STAR-qualified homes in the US.

The ENERGY STAR program requires that buildings take extra steps to conserve energy by using sufficient insulation, a tight building envelop, high-rated windows and efficient heating and cooling systems, making them 15 to 30 percent more energy efficient than homes built to standard code.

Along with passing the 1 million mark, the ENERGY STAR “label” for homes is growing in popularity, said EPA Administrator Lisa Jackson.

“This is an amazing achievement for the Energy Star program – but the real winners are the 1 million American families who have the chance to save money and keep harmful pollution out of the air. That’s great news for anyone who wants to cut costs and protect our planet,” Jackson said. “We’re going to keep the number of Energy Star homes growing, because every new Energy Star home is a step towards lower costs, cleaner air, and communities that are environmentally and economically sustainable. We’re giving everyday American homebuyers the power to lower their bills and join the fight against climate change.”

The EPA, which oversees ENERGY STAR, estimates that the existing ES-rated homes will save their owners, collectively, $270 million on their electric bills this year, while cutting greenhouse gas emissions equivalent to operating 370,000 cars for the year.

The cities with the most Energy Star-qualified homes:

• Houston, TX (144,000)

• Dallas-Fort Worth, TX (103,000)

• Las Vegas, NV (80,000)

• Phoenix, AZ (73,000)

• Greater Los Angeles, CA (57,000)

• Greater New York, NY (25,000)

• Tucson, AZ (19,000)

• San Antonio, TX (19,000)

• Sacramento, CA (18,000)

• San Diego, CA (18,000)

• Columbus, OH (17,000)

• Des Moines, IA (16,000)

• Indianapolis, IN (14,000)

• Austin, TX (13,000)

• Greater Philadelphia, PA/Wilmington, DE (12,000)

• San Francisco-Oakland, CA (11,000)

• Boston, MA (10,000)

• Denver, CO (7,800)

• Orlando, FL (7,600)

• Oklahoma City, OK (7,500)

Want to know more? You can take a virtual tour of an ENERGY STAR home at the program’s website. You also can find an ENERGY STAR builder in your home state or city, using the website’s builder finder.

From Green Right Now Reports

Star Market at Chestnut Hill in Newton, Mass., recently became the first grocery store in the nation to receive US Environmental Protection Agency’s GreenChill Partnership platinum store award. The advanced refrigeration technology in the new store, which is part of the Shaw’s line of supermarkets, significantly reduces its impact on climate change and the stratospheric ozone layer by cutting the use of refrigerants by 85 percent compared with the typical supermarket.

Gina McCarthy, assistant administrator for EPA’s Office of Air and Radiation, called the store’s efforts “wicked cool.”

“This store shows that smart design and advanced technologies help us right now to better protect our climate, the ozone layer, and our health,” McCarthy said in a statement.

The GreenChill Advanced Refrigeration Partnership is an EPA cooperative alliance with the supermarket industry to promote advanced technologies, strategies, and practices that reduce refrigerant charges and emissions of ozone-depleting substances and greenhouse gases.

GreenChill partners emit about 50 percent less emissions than the industry average, and have pledged to continually lower them as part of the program. EPA estimates that if every supermarket in the nation joined GreenChill and reduced emissions to the current GreenChill average, the U.S. would prevent 22 million metric tons of carbon dioxide and 240 tons of ozone-depleting substances annually, and save $108 million in refrigerant costs each year. GreenChill has 46 partners, with more than 6,500 retail food stores in 47 states.

Under the program, GreenChill Partner stores agree to:

• Transition to non-ozone-depleting refrigerants;
• Reduce refrigerant charges;
• Reduce both ozone-depleting and greenhouse gas refrigerant emissions; and
• Promote supermarkets’ adoption of advanced refrigeration technologies

Earlier this year, the EPA honored a handful of supermarkets for reducing their use of greenhouse gas refrigerants that deplete the Earth’s ozone layer and contribute to climate change. Awardees included  Sprouts Farmers Market, Whole Foods, and Hill Phoenix.

Sprouts Farmers Market, which owns stores across California, Arizona, Colorado, and Texas, received a New Partner Award.

New partners pledge to go above and beyond regulatory requirements by measuring and tracking refrigerant emissions that affect climate change and the Earth’s ozone layer, and then setting reduction targets for these emissions. Partners also agree to use only ozone-friendly alternatives in all new and remodeled stores.

“We look forward to a productive and mutually beneficial partnership with Sprouts Farmers Market,” Keilly Witman, GreenChill Program Manager, said in a statement. “The public wants to do business with companies that share their environmental values. By joining GreenChill, Sprouts Farmers Market is proving to consumers that they care about the Earth’s ozone layer and climate system.”

Whole Foods Market’s newest store in the North Atlantic Region, located at Legacy Place in Dedham, Mass., was recognized for its environmentally friendly design, construction, and operations with the Green Building Initiative’s (GBI) Green Globes certification and the Environmental Protection Agency’s (EPA) GreenChill certification.

For the Green Globes certification, the Dedham store was evaluated in six categories, including energy, water, resources, emissions, indoor environment and environmental management systems, and received a three out of four “Green Globes” rating. The EPA’s GreenChill certification program promotes advanced technologies, strategies, and practices that reduce refrigerant charges and emissions of ozone-depleting substances and greenhouse gases.

“With the combined power generated from our fuel cell and solar panels, the Dedham store is essentially able to generate almost 100 percent of its power needs on-site with clean energy resources,” Kathy Loftus, global leader of sustainable engineering, maintenance, and energy for Austin-based Whole Foods, said in a statement. “We are the first supermarket to use fuel cell technology in the state.”

By generating most of its power on-site with a fuel cell, Whole Foods’ Dedham store will prevent the release of more than 764 metric tons of CO2 into the atmosphere annually, the equivalent of planting more than 175 acres of trees and removing over 90 cars from the road, according to the natural foods grocer. The peak power generated from the photovoltaic (PV) solar energy system is enough to meet the store’s entire lighting power needs.

To achieve a Green Globes rating, Whole Foods used Green Globes’ online and interactive program to monitor the environmentally friendly building upgrades. A GBI-authorized third-party building science expert was engaged to review the building documents, conduct an on-site inspection and assess an official Green Globes rating.

Gucci Group said it plans to implement an industry-leading paper policy.

From Green Right Now Reports

Luxury brand Gucci Group said today it is joining forces with Rainforest Action Network and will eliminate all paper made from Indonesian rainforests and plantations and by controversial suppliers such as  Asia Pulp and Paper. The company said this is a first step in its plan to implement an industry-leading paper policy.

Rainforest Action Network officials said they are pleased to sign up the famous luxury house in its ongoing effort to protect Indonesian and other endangered forests. Since the beginning of Fall 2009, RAN has been urging the fashion world to more closely examine their paper supply chains and to sever any connection with paper suppliers like Asia Pulp and Paper who are actively destroying Indonesia’s rainforests.

“The Gucci Group’s actions and commitments confirm its place as an industry leader,” Lafcadio Cortesi, RAN’s Forest Campaign Director, said in a statement. “This move sets a bar for others in fashion and retail and demonstrates the foresight our society needs for our children and grandchildren to have standing rainforests and a stable climate.”

The Gucci Group’s move commits some of fashion’s most famous brands, including Yves Saint Laurent, Alexander McQueen, Stella McCartney and Balenciaga to perhaps the luxury industry’s strongest paper policy. With its new policy, the Gucci Group has pledged to reduce the amount of paper it uses, eliminate fiber from high conservation value forests, and only to purchase recycled products or those certified by the Forest Stewardship Council by December 2010. With this policy, they are ensuring that all paper categories used by the group, from copy paper to shopping bags, do not come from endangered forests such as those in Indonesia.

Gucci Group’s new policy puts them at the front of a growing list of major companies, including Tiffany & Co., H&M Group, Staples and Unisource who acting to clean their supply chains of rainforest paper and severing relationships with companies who continue to destroy rainforests in Indonesia or elsewhere.

“Standing rainforests are not a luxury, they’re a necessity if the world wants to stop climate change,” Mimma Viglezio, Executive VP Global Communications at the Group, said in a statement. “Our actions are lowering our own carbon footprint, but we hope that they will also raise awareness inside the fashion industry that it’s possible for our industry to make a difference for rainforests and for the climate.”

Worldwide, the degradation and destruction of tropical rainforests is responsible for 20 percent of all annual greenhouse emissions. The carbon emissions resulting from Indonesia’s rapid deforestation account for around eight percent of global emissions — more than the combined emissions from all the cars, planes, trucks, buses and trains in United States. This huge carbon footprint from forest destruction has made non-industrialized Indonesia the third-largest global greenhouse gas emitter, behind only the U.S. and China.

While the world scrambles to find clean energy solutions, somewhere, every minute of every day, saws buzz through a forest, cutting down one of nature’s antidotes to carbon pollution.

Saving forests in the Congo will help save endangered gorillas (Photo: John Martin)

Each year the world loses about 50,000 square miles of wooded lands, enough to fill an area the size of Pennsylvania. The rapid clearing of tropical forests accounts for nearly 20 percent of the planet’s greenhouse gas emissions (partly due to trees being burned) — more than all transportation vehicles combined.

Increasingly, though, companies and non-profits are trying to stem the loss of woodlands to curb global warming and save habitat and native economies.

On Tuesday, The Walt Disney Company announced it will invest $7 million to save and restore forests in the Amazon, the Congo and the United States.

The projects aim to fight climate change, improve the quality of life in local communities and save jeopardized wildlife from gorillas in Africa to songbirds in North America.

“Disney has always been a conservation leader,” said Disney President and CEO Robert A. Iger, in a statement. “Now, more than ever, it’s essential to take swift action to preserve our most vulnerable natural environments for future generations and to be innovative in achieving that goal.”

Rainforest Management in the Congo and the Amazon

Disney is giving $4 million to increase protection of forests in the Tayna and Kisimba-Ikobo Community Reserves in the Democratic Republic of Congo and the Alto Mayo conservation project in Peru, two vital tropical forest regions.

The programs, managed by Conservation International, will help secure watersheds and save habitat for plants and animals, many of them threatened or endangered, including the gorilla and okapi in the Congo and the Andean spectacled bear and yellow-tailed woolly monkey in Peru.

The majority of Disney’s contribution will finance community management of these forests, help expand sustainable livelihood practices among local villages and provide for an analysis of the carbon-saving aspect of the project.

Both of these tropical forest efforts are expected to decrease carbon emissions by stopping slash and burn agriculture and to benefit local communities economically. CI estimates that Disney’s expenditure will prevent 900,000 tons of carbon dioxide from being released into the atmosphere over the next five years.

“This commitment by Disney represents the largest single corporate contribution ever made to reduce emissions from deforestation and will help build confidence in these activities that generate such compelling climate, local community and biodiversity benefits,” said Peter Seligmann, CEO and Chairman of Conservation International.

Reforestation in the Lower Mississippi Valley

Disney also is partnering with The Nature Conservancy to provide more than $2 million to support a pilot reforestation project in the Lower Mississippi Valley.

Restoring forests in the Mississippi Valley will help preserve habitat and mitigate carbon air pollution (Photo: Emily Whitted)

Working with private landowners in Mississippi, Louisiana and Arkansas, The Nature Conservancy expects to restore up to 2,000 acres of former forest land, planting trees in permanent easements to assure their longevity.

The reforestation will help alleviate carbon pollution and also expand the North American habitat of migrating songbirds and the black bear.

“Protecting forests is one of our most powerful tools in the fight against climate change,” said Mark Tercek, President and CEO of The Nature Conservancy, in a news release. “This innovative project will give private landowners the support they need to join the global fight against climate change and restore local habitats for the betterment of both people and nature. We are proud to partner with Disney to protect critical habitat and ensure these incredible forests will be around for generations to come.”

Redwood Forest Management in Northern California

Disney also will invest $1 million in The Conservation Fund’s forestry work along California’s North Coast, where the group owns and sustainably manages two redwood forests in Mendocino County.
The project was set up to demonstrate that improved forest management, with selective harvests and verified carbon offset sales, can benefit the environment and the economy. Indeed, here in an area rich in natural resources, the well-being of humans, plants and animals are closely entwined: Healthy forests, watersheds and streams are needed to support Coho salmon, steelhead trout, spotted owl and other wildlife — and the people

Northern California Forest (Photo: Matthew Gerhart, Conservation Fund)

that depend on them.

Lawrence Selzer, president and CEO of The Conservation Fund, joined the other environmental leaders in issuing a statement of gratitude for the Disney gift:

“Across America, forests are shrinking; 35 acres here, 500 there,” Selzer said. “The decline is so incremental, it masks a crisis. In partnership with leading companies such as Disney, we are pioneering new approaches to forest conservation and climate change. We’re proud to collaborate with Disney on this critical effort.”

Disney’s forest preservation investment is part of the company’s plan, announced last March, to meet aggressive 3 to 5 year goals to reduce emissions, waste, electricity and water use, and to limit its impact on ecosystems.

In addition to the investment announced today, Disney has recently committed to planting close to 3 million trees in Brazil’s Atlantic Rainforest and in the fire-ravaged areas in the mountains surrounding greater Los Angeles through contributions from the  Disney Worldwide Conservation Fund and local donations.

Copyright © 2009 Green Right Now | Distributed by Noofangle Media

Owens Corning today announced that it is launching a new program that simplifies recycling asphalt shingles
for its preferred roofing contractors. The company said it will be the first roofing manufacturer to connect contractors with convenient recycling facilities through a national strategic alliance.

Based on a pilot conducted in Indiana, Owens Corning plans to will roll out the program nationally, starting in the Midwest. Contractors will pledge to recycle their shingle tear-offs.

Owens Corning is working with Heritage Environmental Services, the largest privately-held environmental services company in the United States. Heritage will provide dedicated, convenient drop-off centers that will recycle and process shingle tear-offs.

“Millions of tons of asphalt roofing shingles are sent to landfills every year, wasting valuable resources such as asphalt and aggregate,” Bill McDaniel, president and chief executive officer of Heritage, said in a statement. “With the combined efforts of Heritage and Owens Corning, material that would have been wasted will now be reused and made into roads.”

Owens Corning said that recycling glass-based asphalt shingles is a cost-effective alternative to producing new asphalt and helps preserve resources. Last year the Asphalt Institute estimated that the asphalt from recycled shingles has a potential value of more than $1 billion, which is variable upon the price of asphalt.